MAM
Olympian Mo Farah champions Virgin Media’s ‘Brilliance as Standard’ campaign
MUMBAI: Virgin Media which claims to be the first provider of all four broadband, TV, mobile phone and home phone services in the UK has unveiled its new ad campaign featuring Olympic 5,000m and 10,000m champion Mo Farah.
The print campaign showcases Mo‘s emotional moments as he realises Virgin Media customers get brilliant extras at no extra cost, including amazing HD channels, service and repairs and a doubling broadband speed boost for millions of UK homes. The ads sign off with the tagline “Can‘t say Farah than that.”
The multi-million pound campaign runs across outdoor, press, digital and mobile from Monday (1st October).
Virgin Media executive director of brand and marketing communications Jeff Dodds said, “What better way to remind our customers of how Virgin Media goes the extra mile to deliver brilliant services than with national hero, Mo Farah. Mo‘s brought us some golden moments throughout 2012 and with amazing digital services, including HD TV at no extra cost and the UK‘s fastest widely available broadband, Virgin Media is the perfect place to enjoy them all.”
Mo is the latest Virgin Media brand ambassador, following in the famous footsteps of Stephen Fry, David Tennant, Samuel L Jackson, Uma Thurman and Usain Bolt.
The Mo Farah campaign was created by BBH, with all media planning and buying handled by Fifty6.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
