MAM
OLX India appoints Gunjan Kumar as chief product officer
Mumbai: OLX India, the online marketplace, announced that it has appointed Gunjan Kumar as its chief product officer (CPO).
Gunjan’s role at OLX India will be to lead the next phase of growth by spearheading the development of innovative products that will add immense value to OLX India’s customers.
Gunjan’s joining reiterates OLX India’s dedication to continuous product innovation in maintaining market leadership.
Bringing over 14 years of experience, Gunjan possesses a wealth of expertise, having led successful product teams at esteemed companies. Before joining OLX India, he served as director of products at Times Internet and held pivotal product roles at Ixigo.com, Snapdeal, and Amazon.
“We are thrilled to welcome Gunjan to the OLX family,” said OLX India managing director and chief executive officer Amit Kumar. “His extensive experience in product development and deep understanding of the Indian consumer landscape will be invaluable to take us to our next phase of growth, driving greater value for our customers,” he added
Commenting on his appointment, Gunjan Kumar said, “The Indian online marketplace is a dynamic and ever-evolving space, and I’m excited to utilise my experience to tackle ecosystem challenges and pioneer innovative solutions that revolutionise the user experience. With OLX India’s position as a market leader, I am committed to redefining our platform to meet the evolving needs of our users and maintain our competitive edge in the industry.”
Gunjan holds an MBA in Marketing from the prestigious Indian Institute of Management, Bangalore, and an engineering degree. In addition to his professional endeavours, Gunjan is a passionate traveller who is always planning his next adventure.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
