MAM
OLX.in unveils new campaign created by Saatchi & Saatchi
MUMBAI: Online classifieds site Olx.in has rolled out a new television campaign with a focus on its Real Estate vertical.
Conceptualised by Saatchi & Saatchi, this creative lays emphasis on the significant usage of the Real Estate category on OLX.in for getting a house or rented apartment.
It showcases the underlying value proposition – “A perfect match is available on OLX, be it a buyer looking for a dream home or a seller wanting maximum return and response from a particular type of buyer only”. It is implied through the tagline “Wahi Milega Jo Mann Mein Hai, Sirf OLX.in Pe”.
Saatchi & Saatchi CCO Ramanuj Shastry said, “I love the insight that “You’ll find the perfect match on OLX” In today‘s world, sales promises are looked at with skepticism. What you see is what you don‘t get. Real estate is probably the most glaring example of that. And it‘s quite a delight to find exactly what you‘ve been promised. The ad dramatises this singular advantage of OLX in a humorous and entertaining manner”
OLX India CEO AmarjitBatra stated, “Individuals are now using the internet to rent, sell or purchase property directly without involving middlemen. Taking this insight, we aim at creating awareness for OLX.in as the most significant marketplace for Real Estate oriented transactions. This ad convincingly urges users to try out Real Estate category on OLX.in to which ensures the most desired requirements of Real Estate dealings be it finding a dream home, a desired lodger or a perfect landlord.”
Taking cue from this insight, the ad features a couple that enters a house with their kid. The man opens the gate and exclaims “Wahi Gate!” After taking a few steps within the house, the boy notices a swing in the garden area and utters “Wahi Jhoola!” This is followed by the appearance of an old Bengali couple standing at the railing of the balcony. Seeing the younger couple with their kid entering their home, they are ecstatic, “Wahi ek bachhe wala couple”. The younger couple thereafter notice striking similarities to what they have always desired in their home and what they see in this house. Upon introducing himself to the old couple by mentioning “Myself Arindam Chatterjee”, the old man seems delighted and expresses pleasure to his wife on getting a “Bengali” couple they were seeking as tenants. However, the man is still apprehensive and he asks the old man “Magar Kiraya?”, and the old man happily reverts, “Wahi Pachhis Hazaar” which is mutually agreeable to both the families. The ad concludes with a male voiceover saying “Wahi milega jo mann mein hai sirf OLX.in par”.
Brands
Tata Communications named Gartner WAN Leader for 13th consecutive year
AI-driven network upgrades and global expansion keep telecom major ahead
MUMBAI: Tata Communications has once again secured its place among the top global network providers, earning a Leader position in the Gartner Magic Quadrant for Global WAN Services 2026 for the thirteenth year running.
The recognition from Gartner highlights the company’s consistent performance in both strategic vision and execution, a rare feat in a fast-evolving connectivity landscape.
Over the past year, Tata Communications has doubled down on building what it calls a more intelligent and flexible network fabric. In simpler terms, this means networks that can adapt on demand, powered by artificial intelligence and analytics, to support businesses operating across geographies and industries.
The company has expanded its network-on-demand offerings, allowing enterprises to scale connectivity more easily across data centres and multiple cloud environments. It has also invested in next-generation fibre infrastructure and high-capacity 800G wavelength services to keep pace with the growing demands of AI-led cloud ecosystems.
Global reach remains a key focus. Tata Communications has extended its footprint through partner points of presence, enabling quicker deployment in new markets while strengthening last-mile connectivity through local collaborations.
Security, too, is getting a significant upgrade. The company has enhanced its Secure Access Service Edge capabilities to tackle emerging AI-driven cyber risks, including unauthorised data transfers. Looking ahead, it is also preparing to roll out quantum-safe encryption services based on post-quantum cryptography standards, aiming to future-proof enterprise data against both classical and next-generation threats.
Speaking on the milestone, Tata Communications executive vice president, core and next-gen connectivity services and chief technology officer Genius Wong said, “We are honoured to be recognised for the 13th consecutive year and deeply appreciate the continued trust our customers place in us. At Tata Communications, we will continue to transform our solutions so enterprises can build resilient, high-performance and intelligent digital foundations. With our future-ready, resilient and intelligent network fabric, enterprises can scale with confidence and thrive in an AI-powered future world.”
While industry rankings often come and go, a 13-year streak suggests more than just consistency. For Tata Communications, it signals a steady grip on a rapidly shifting global connectivity market and a clear ambition to stay ahead of the curve.
