MAM
OLX.in says ‘Every Mother Counts’ to mark Mothers’ Day
NEW DELHI: As Mothers‘ Day approaches, online trading site OLX.in has initiated a social campaign called “Every Mother Counts” across the key markets of Delhi, Mumbai, Bengaluru and Kolkata.
Designed by Value 360 Communications the campaign aims to bring smiles on the faces of thousands of impoverished mothers in India.
In a bid to be seen as a socially responsible business outfit, OLX.in wants to encourage its users to donate goods enabling underprivileged kids of India to celebrate Mother‘s Day with their mothers.
The campaign has been integrated using marketing communication tools like radio, live media, print, social media and public relations to create awareness on the inception of the social campaign. OLX.in has also partnered with coffee shop chain Cafe Coffee Day and Future Group‘s retail chain Big Bazaar to set in motion the gift collection process.
A separate URL called “Every Mother Counts” has been created to activate the campaign online. People can either register themselves on the page to donate products or express interest to donate by sending a simple text on the number which is specific for the city.
Apart from this, people can insert donation leaflets in drop boxes which are placed across CCD and Big Bazaar outlets in the four cities. OLX representatives would be collecting these gifts from the patrons preferred location/ home in order to make this process more simple for the people. Once the gifts are collected, the final culmination of the activity i.e. the distribution of the gifts to the mothers will be conducted from 6 May to 12 May.
OLX CEO Amarjit Batra said, “Being a leader in the online classifieds space, OLX.in acts as an influencer and provokes every individual to share a human aspect. We want every kid to believe that his / her mom is a ‘super mom‘ and let mothers experience the joy of being a mom by gifting them products which they would cherish forever. We further plan to come up with some more unique initiatives to strengthen the mother – kid relation in the lower strata of society.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
