MAM
Olive Crowns JWT’s ‘campaign of the year’
MUMBAI: The India Chapter of International Advertising Association (IAA) hosted the 7th edition of its annual property, the Olive Crown Awards. JWT leads the pack as they bag four Golds at the Olive Crown Awards 2017, on Wednesday 15 March at Famous Studios, Mahalaxmi (Mumbai). The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’. The event was attended by senior marketing, media and advertising professionals from across the country.
An eminent jury comprising renowned professionals such as K V Sridhar, Founder & Chief Creative Officer of Hyper Collective; Sonal Dabral, Chairman & Chief Creative Officer of DDB Mudra Group, India; Carlton Disilva, CEO & CCO of Hungama Digital Services, Malvika Mehra, Founder & Creative Director of Tomorrow Creative Lab and Raj Nair, CEO & Chief Creative Officer of Madison BMB, shortlisted the winners through a rigorous process, keeping in mind the contribution of each individual towards saving the earth. The jury for the Corporate Crusader award included Shernaz Vakil, Chairman & MD of Dai-ichi Karkaria Ltd, Suresh L. Goklaney, CEO of Eureka Forbes Ltd, Sachin Kalbag, Editor of The Hindu and K. Anandasagar, MD & Chief Compliance Officer of Citibank, following a similar procedure in short-listing the winners.
The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to the charming actress Dia Mirza for her contribution towards the welfare of the society by associating with NGOs, in addition to her constant efforts towards the green initiative. The award was presented by Monica Tata, along with the Guest of Honour, Actor and Social contributor Vivek Oberoi. The’ Campaign of the Year’ and the ‘Brand of the Year’ awards was presented to The Hindu for their #spiritofBengaluru campaign, ideated by J Walter Thompson, India.
IAA India chapter president Neeraj Roy said, “It is really heartening to see the message of a ‘Green Earth’ reach millions of people with the effective apparatus of mass media. We are extremely honored to host yet another successful edition of the awards, and we look forward to replicating the same success in the coming years with more captivating entries that are contributing in making the world a better place to live in.”
Vivek Oberoi said, “Thanks to a tradition that my family started 11 years ago in our Juhu house lane, of planting trees on each birthday, our locality has transformed, bringing about a significant change.”
Dia Mirza said, “It is a honour to receive the award for Green Crusader of the Year at Olive Crown Awards 2017. It is crucial and extremely difficult to make people realize this umbilical link we have towards the environment.”
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
