MAM
Olive Crown Awards Open Entries for 16th Edition
MUMBAI: When advertising does more than sell and starts to save, it earns its stripes and sometimes, an Olive Crown.
The International Advertising Association – India Chapter and the Asian Federation of Advertising Associations have opened entries for the 16th edition of the Olive Crown Awards, inviting work that places sustainability at the heart of creative communication. Over the years, the awards have built a reputation as one of the world’s most respected platforms recognising ideas that drive environmental and social responsibility.
According to IAA India president Abhishek Karnani Olive Crown Awards go beyond advertising excellence. He said the honours celebrate creativity that meaningfully communicates sustainability, while also recognising corporates that have made tangible contributions to sustainable practices and NGOs that continue to push the needle on environmental action. The awards also feature the Green Crusader of the Year, presented to an individual whose work has had a significant impact in advancing sustainability.
The awards’ global pull has only strengthened with time. Olive Crown Committee chairperson Janak Sarda noted that entries now come in from across the world, with international winners often travelling to India to receive their trophies in person. He also acknowledged the creative call-for-entries campaign developed by K. V. Sridhar and his team at Hypercollective, a division of Nihilent Ltd, describing it as a labour of love.
Importantly for agencies, brands and organisations sitting on purpose-driven work, the awards remain accessible. The entry deadline is February 2, and there is no entry fee, lowering barriers for participation and encouraging a wider range of voices to be heard.
Entries can be submitted online via https://ocawards.awardor.com. As sustainability continues to move from the margins to the mainstream, the Olive Crown Awards are once again asking the industry a simple question with a complex answer: can creativity help make the world greener, and can it do so at scale?
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
