MAM
Olive Crown Awards Open Entries for 16th Edition
MUMBAI: When advertising does more than sell and starts to save, it earns its stripes and sometimes, an Olive Crown.
The International Advertising Association – India Chapter and the Asian Federation of Advertising Associations have opened entries for the 16th edition of the Olive Crown Awards, inviting work that places sustainability at the heart of creative communication. Over the years, the awards have built a reputation as one of the world’s most respected platforms recognising ideas that drive environmental and social responsibility.
According to IAA India president Abhishek Karnani Olive Crown Awards go beyond advertising excellence. He said the honours celebrate creativity that meaningfully communicates sustainability, while also recognising corporates that have made tangible contributions to sustainable practices and NGOs that continue to push the needle on environmental action. The awards also feature the Green Crusader of the Year, presented to an individual whose work has had a significant impact in advancing sustainability.
The awards’ global pull has only strengthened with time. Olive Crown Committee chairperson Janak Sarda noted that entries now come in from across the world, with international winners often travelling to India to receive their trophies in person. He also acknowledged the creative call-for-entries campaign developed by K. V. Sridhar and his team at Hypercollective, a division of Nihilent Ltd, describing it as a labour of love.
Importantly for agencies, brands and organisations sitting on purpose-driven work, the awards remain accessible. The entry deadline is February 2, and there is no entry fee, lowering barriers for participation and encouraging a wider range of voices to be heard.
Entries can be submitted online via https://ocawards.awardor.com. As sustainability continues to move from the margins to the mainstream, the Olive Crown Awards are once again asking the industry a simple question with a complex answer: can creativity help make the world greener, and can it do so at scale?
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
