MAM
Olive Crown Awards Open Entries for 16th Edition
MUMBAI: When advertising does more than sell and starts to save, it earns its stripes and sometimes, an Olive Crown.
The International Advertising Association – India Chapter and the Asian Federation of Advertising Associations have opened entries for the 16th edition of the Olive Crown Awards, inviting work that places sustainability at the heart of creative communication. Over the years, the awards have built a reputation as one of the world’s most respected platforms recognising ideas that drive environmental and social responsibility.
According to IAA India president Abhishek Karnani Olive Crown Awards go beyond advertising excellence. He said the honours celebrate creativity that meaningfully communicates sustainability, while also recognising corporates that have made tangible contributions to sustainable practices and NGOs that continue to push the needle on environmental action. The awards also feature the Green Crusader of the Year, presented to an individual whose work has had a significant impact in advancing sustainability.
The awards’ global pull has only strengthened with time. Olive Crown Committee chairperson Janak Sarda noted that entries now come in from across the world, with international winners often travelling to India to receive their trophies in person. He also acknowledged the creative call-for-entries campaign developed by K. V. Sridhar and his team at Hypercollective, a division of Nihilent Ltd, describing it as a labour of love.
Importantly for agencies, brands and organisations sitting on purpose-driven work, the awards remain accessible. The entry deadline is February 2, and there is no entry fee, lowering barriers for participation and encouraging a wider range of voices to be heard.
Entries can be submitted online via https://ocawards.awardor.com. As sustainability continues to move from the margins to the mainstream, the Olive Crown Awards are once again asking the industry a simple question with a complex answer: can creativity help make the world greener, and can it do so at scale?
MAM
Ananta Das exits as head – brand PR for Prime Video India & APAC
Seasoned comms leader with nearly 20 years’ experience leaves after leading regional brand strategy.
MUMBAI: Ananta Das just hit the eject button on her Prime Video role because when you’ve scripted brand stories across continents, sometimes you need a scene change of your own. Ananta Das has stepped down from her position as head of brand PR for Prime Video India & APAC, marking a significant leadership transition in the streamer’s regional communications setup. Her replacement will be hired into a broader regional brand communications role reporting directly to APAC communications head Menon, indicating a restructuring of the hierarchy.
With nearly two decades in communications, Das brings a strong track record across major organisations. Before Prime Video, she handled brand and corporate mandates at Johnson & Johnson, Tata Global Beverages, and Colgate-Palmolive. At Prime Video she drove brand communications strategy across APAC markets, steering messaging for the platform’s expanding slate of originals, major content launches, and key industry initiatives.
The exit comes as Prime Video continues to scale its originals and regional presence in a competitive streaming landscape. Das’s departure opens the door for fresh leadership to shape the next phase of brand storytelling in one of the world’s fastest-growing entertainment markets.
For a region where content is king and attention is currency, transitions like this aren’t endings, they’re plot twists that keep the narrative moving forward.
