MAM
Old Spice celebrates International Men’s Day
MUMBAI: It was a mantastic day when supermodel, ace marathon runner and India Face of Old Spice, Milind Soman and Bollywood heartthrobs — Vidyut Jamwal, Rana Daggubati and Sonu Sood — came together to inspire Indian men on International Men’s Day.
The show-stoppers indulged in many manly acts to celebrate the day which in this year’s edition focuses on good health and equality while highlighting positive male.
The Mantastic Brigade also marked the grand culmination of the Smell Mantastic Campaign by unveiling the commandments that a manly man should follow — Smell Good; Be Yourself; Stay Active, Stay Fit and Respect for All.
“Mantastic videos” that are an ode to the bolder and masculine self that every man wants to be were also showcased as part of event. Featuring Milind Soman, India’s Mantastic Man, donning different avatars of an Indian manly man across geographies, the videos have already garnered over five million views in the social media space.
“Celebration of International Men’s Day gives perfect opportunity to an increasing number of Indian men who are unleashing their masculine self! In fact, this reflects in today’s society as well, with showbiz icons, Vidyut, Sonu and Rana perfectly embodying the trend. I am happy to be the face of this irreverent campaign that will change the prevalent mindset and inspire men across India to take pride in unleashing their manlier versions,” remarked India Face of Old Spice Milind Soman.
Rana Daggubati exclaimed, “Young men are now imitating their new icons and graduating from metrosexuals to a new Manly Man era! Through our Mantastic messages, I hope Indian men take a cue and unleash a manlier avatar of themselves.”
Old Spice Country Marketing Manager Nikhil Ramesh said, “International Men’s Day is the perfect occasion to celebrate ‘Smell Mantastic’ Campaign. Old Spice’s ‘Smell Mantastic’ campaign is designed to inspire Indian men to express themselves and help unleash the manlier version of them. The Mantastic Brigade – Milind Soman, Vidyut Jamwal, Rana Daggubati and Sonu Sood – have done an amazing job of bringing alive the Old Spice campaign and its raw masculinity.”
With its new campaign, Old Spice also launched a cool range of manly scented deodorants with captivating, refreshing, and long lasting scents, all cooked up in the Old Spice scent kitchen.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
