MAM
Old Spice celebrates International Men’s Day
MUMBAI: It was a mantastic day when supermodel, ace marathon runner and India Face of Old Spice, Milind Soman and Bollywood heartthrobs — Vidyut Jamwal, Rana Daggubati and Sonu Sood — came together to inspire Indian men on International Men’s Day.
The show-stoppers indulged in many manly acts to celebrate the day which in this year’s edition focuses on good health and equality while highlighting positive male.
The Mantastic Brigade also marked the grand culmination of the Smell Mantastic Campaign by unveiling the commandments that a manly man should follow — Smell Good; Be Yourself; Stay Active, Stay Fit and Respect for All.
“Mantastic videos” that are an ode to the bolder and masculine self that every man wants to be were also showcased as part of event. Featuring Milind Soman, India’s Mantastic Man, donning different avatars of an Indian manly man across geographies, the videos have already garnered over five million views in the social media space.
“Celebration of International Men’s Day gives perfect opportunity to an increasing number of Indian men who are unleashing their masculine self! In fact, this reflects in today’s society as well, with showbiz icons, Vidyut, Sonu and Rana perfectly embodying the trend. I am happy to be the face of this irreverent campaign that will change the prevalent mindset and inspire men across India to take pride in unleashing their manlier versions,” remarked India Face of Old Spice Milind Soman.
Rana Daggubati exclaimed, “Young men are now imitating their new icons and graduating from metrosexuals to a new Manly Man era! Through our Mantastic messages, I hope Indian men take a cue and unleash a manlier avatar of themselves.”
Old Spice Country Marketing Manager Nikhil Ramesh said, “International Men’s Day is the perfect occasion to celebrate ‘Smell Mantastic’ Campaign. Old Spice’s ‘Smell Mantastic’ campaign is designed to inspire Indian men to express themselves and help unleash the manlier version of them. The Mantastic Brigade – Milind Soman, Vidyut Jamwal, Rana Daggubati and Sonu Sood – have done an amazing job of bringing alive the Old Spice campaign and its raw masculinity.”
With its new campaign, Old Spice also launched a cool range of manly scented deodorants with captivating, refreshing, and long lasting scents, all cooked up in the Old Spice scent kitchen.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
