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Ola Cabs gets aggressive in Kolkata, to add 3,500 new taxi sign-ups
KOLKATA: Indian online car rental aggregator firm Ola Cabs is looking at expanding its operations in Kolkata. The company is planning to increase its driver sign-ups in Kolkata from the current 1,500 to 5,000 in the coming three months, informs Ola Cabs head of strategic initiatives, Puneet Singh Arora.
Ola Cabs has also switched its primary payment gateway to PayU from Zaakpay as the startup competes with Uber and Meru to offer customers the facility of seamless mobile payment transactions.
Arora said that the company does not own the cars but signs-up with the drivers who are the actual owners of the cars. The company operates its services on a revenue sharing model.
It also has an auto-rickshaw rental service in seven cities.
“Nationally, we have over one lakh driver sign-ups, of which 80 per cent are cars including sedans and hatchbacks and the rest 20,000 comprises auto rickshaws,” he said.
Arora said the organised car rental market in India is still at a nascent stage and comprises only 10 per cent of the car rental market.
When asked if the company is considering launching auto-rickshaw rentals in Kolkata or expand to other cities, Arora said, “We consider introducing new services based on the city’s requirements.”
The company is growing by 40 per cent on a month-on-month basis and wishes to retain the momentum, an official said.
The company also announced the extension of its ‘Ola Pragati’ program in Kolkata in association with Shriram Transport Finance Company, SBI and Mahindra Finance.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
