MAM
OK Tested all set for its first live event
NEW DELHI: OK Tested, ScoopWhoop Media's newest lifestyle video channel, is all set for its first live event, The Fam Fest 2020. As the name suggests it's not just a fan meet, it's a meeting of people that have supported ScoopWhoop Media on this journey to something so much more tangible than likes and shares. It's a meeting between fans and the people who work tirelessly to make OK Tested a channel that people have said they watch on 'bad days', 'before an exam' or just when the thought of a Monday is looming over them.
The Fam Meet is scheduled for 23 February, Sunday. The fans will get to meet the anchors, some of the crew who work behind the camera and get to spend some time understanding how OK Tested works through a Q&A session. Pizza Hut has joined the OKT team as a food partner in association with Dabur Real Juice.
Sriparna Tikekar, Chief Content Officer and Co-founder ScoopWhoop Media, said: "We are beyond excited about this event. Our fans make us who we are. Seeing the fandom of OK Tested, all the love being showered on us, we really wanted to do more to reach out to our audiences. And this event gives us the perfect opportunity to do that. This event is a tribute to the fans, the anchors, the film team, writers and founders that work hard and passionately to make sure we have three videos up every week and an engaged fan every day."
Over the last year Ok Tested has acquired over 600K subscribers on YouTube and has an Instagram page that has over 200K followers who love to watch and stay connected to its anchors. With a video retention rate of over 70% and a highly engaged audience of Gen Z and millennials, OK Tested has also captivated brands. OKT's unique take on lifestyle content has resulted in exciting branded content that ranges from anchors trying out new fashion for Flipkart, to trying to out-lie Manoj Bajpai for Amazon Prime, to finding out which star sign is the most romantic for TanTan and more.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
