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Oil’s well that ends well: Akshay Kumar champions health
MUMBAI: It’s the greeting that oils the wheels of Indian conversation: “Kaise ho? Sab theek?” Before you can say “cup of chai”, someone’s checking if you’ve eaten, how your mother is doing, and whether that nagging cough has cleared up. Health isn’t just small talk in India, it’s the entire conversation starter pack.
Fortune Refined Soybean Oil has bottled this cultural truth in its latest campaign, with Akshay Kumar playing the concerned friend who cares about your wellbeing before getting down to business. The film captures what anyone who’s visited an Indian household knows, you’re getting a health check-up whether you asked for one or not.
“In India, asking about someone’s health is not a formality, it’s a language of love,” explains AWL Agri Business Ltd. joint president of sales and marketing Mukesh Mishra. The company wants Fortune positioned not just as cooking oil, but as “a silent caretaker in every home.”
The campaign’s tagline cuts through the clutter, “Jab Sehat Badhiya, Toh Sab Badhiya” (When health’s great, everything’s great). It’s difficult to argue with that logic, particularly when the message comes wrapped in the kind of everyday scenarios that feel like watching your own family’s WhatsApp status updates.
Ogilvy South chief creative officer Puneet Kapoor, says the team aimed to reflect “one of the purest forms of care” without getting preachy. They’ve succeeded in creating something that feels less like an advert and more like a gentle nudge from a favourite aunt.
Fortune’s pitch rests on its Nutri 5 formula, which promises five health benefits: better eyesight, stronger bones, healthy cholesterol levels, antioxidants, and improved immunity. Whether these claims hold up in your kitchen is between you and your doctor, but the brand certainly knows how to speak the language of health-conscious Indian families.
As India’s number one refined soybean oil brand, Fortune reaches one in three Indian households, roughly 123 million families. That’s a lot of kitchens, and a lot of conversations starting with “Kaise ho?”
The new campaign arrives at a time when Indians are increasingly mindful about what goes into their meals. Fortune is banking on the idea that health begins where most family decisions are made: around the kitchen table, with someone asking if you’ve been eating properly.
And really, isn’t that just the most Indian thing ever?
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Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
