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Oi media acquires AdClever
MUMBAI: Within a short span of getting funded and the joining of Praphul Misra as the Managing Director, Oi media has made its first strategic move by acquiring AdClever; a Pune based Software Company in the OOH media space with an objective to scale up operations as early as possible. Acquisition of AdClever has enriched Oi media through a team of dedicated technology professionals with a sound knowledge of the OOH media domain.
The seed round of investment in Oi media has come from a group of investors who are actively involved in the development of the new venture at the board level, particularly in the areas of business strategy and finance.
On being asked about the main reason for investing in Oi media, Quarizon chairman Aditya Gupta said, “Oi media offers a highly scalable and innovative business model with a collaborative mind-set that is rare in the industry, coupled with our strong belief that the success of any company is determined primarily by the quality of its promoters.”
Another investor, Entermarkets CEO Amjad Mustafa seconded this thought, and said, “In Oi media (our first investment in the country), first of all, we liked the OOH media space where much can be done with the infusion of technology and secondly the team with a good mix of experience and energy, which is so needed in today’s VUCA world.”
Oi media is offering a proprietary technology enabled platform backed by quantifiable and measurable metrics, to clients, agencies and suppliers. The key benefit of this technology is by way of reduced time cycles at each stage of business, due to quick access to stored information and easy to use templates covering all the stages from enquiry to billing. In an unorganized sector like the OOH media, such a platform will expand the market for the suppliers and will enable agencies and clients to evaluate inventories on a pan India level in a very short time frame.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
