MAM
OgilvyOne Mumbai does India Proud in WARC100
MUMBAI: We are very pleased to announce that OgilvyOne Mumbai has featured in the global ranking by WARC100. OgilvyOne Mumbai is ranked the 5th Smartest Digital Agency in the World.
WARC100 has recently announced its worldwide ranking of The Smartest Digital Agencies in 2014 and OgilvyOne Mumbai is the only Indian digital agency to feature in the top 5. No other Indian agency featured even in the top 100!!
Vikram Menon, President OgilvyOne Worldwide, India: We can’t help feeling a sense of immense pride at being ranked the 5th Smartest Digital Agency in the World among the WARC100. This is an extremely competitive space which is why this ranking is tantamount to an endorsement and recognition of OgilvyOne’s capabilities and talent in India; we are also grateful that our clients give us the opportunity to do quality work for their brands.
Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: This ranking is an enormous credit to OgilvyOne’s digital team in India. I am happy and proud of this achievement. OgilvyOne India’s accolades in the past month have reinforced the Ogilvy India network’s brand building capabilities particularly in the digital domain. The WARC100 ranking is credit to our creative reputation not just in India but also around the world.
The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers. It is an annual list of the world’s best campaigns, agencies and brands, based on their performance in effectiveness and strategy.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
