MAM
OgilvyOne India names Vipul Salvi as executive creative director
MUMBAI: OgilvyOne Worldwide India has named Vipul Salvi as executive creative director with effect from 16 November, 2015.
Salvi said, “In the communications domain, customisation is the next big leap and digital media is the vehicle that will allow us to deliver tailor made campaigns for individuals, not just groups or categories of consumers. OgilvyOne is India’s No. 1 Digital Agency that has been consistently delivering award winning campaigns in this space, so to be apart of OgilvyOne’s future is very exciting.”
OgilvyOne Worldwide India president and country head Vikram Menon added, “We have very ambitious plans for OgilvyOne, and Vipul’s mix of skills across advertising, activation and digital, clubbed with his enthusiasm to try new things is just what we need to infuse a fresh lease of creative energy across our offices, and get them working closer together to deliver better programs for our clients Vipul joins OgilvyOne from Geometry Global, where he led the transition of Ogilvy Action to Geometry Global, and helped build a completely new and contemporary reputation for the division across its offerings of Shopper, Rural and Experiential Marketing.”
At Ogilvy, Salve’s most recognised work was ‘The Lifebuoy Roti Reminder’ program, which won a Silver Clio, a bronze Lion and several other regional and international awards. Outside of advertising, he devoted a couple of years of his life to art starting with his first showing as an artist in 2007, and was nominated the year after under ’50 best artists of modern India’ at a Delhi art show.
Digital
After 22 years, Google lets users finally change their Gmail IDs
New feature ends long wait, keeps emails and history intact
CALIFORNIA: In a move many users have been waiting years for, Google has begun rolling out a feature that allows people to change their Gmail username without losing their emails or account history.
The update marks a significant shift from Gmail’s long-standing rule where users were stuck with the address they first created. Now, users can switch to a new username while retaining access to their inbox, files, photos and purchase history.
Google said users will not need to create a new account to move away from outdated or awkward email IDs, noting that all existing data remains intact through the transition.
The feature works on an alias-based model. The newly chosen email becomes the primary address, while the old one is retained as an alternate. Messages sent to either address will continue to land in the same inbox, and users can sign in using both credentials.
However, the company has introduced a few guardrails. Users can only change their username once every 12 months and are limited to three changes over the lifetime of the account. The new username must also be available and cannot be reused if previously deleted by another user.
The rollout has begun in phases, starting with users in the United States, with a broader global release expected over time.
There are a few practical considerations. While Google services update automatically, users will need to manually update their email ID on third-party platforms such as banking, streaming or social media services. Devices like Chromebooks may also require a fresh sign-in to ensure seamless syncing.
The timing of the announcement has raised a few eyebrows, given Gmail famously launched on April 1 in 2004. Still, references to official updates and statements from Google leadership, including CEO Sundar Pichai, suggest this is no prank but a genuine platform upgrade.
For millions stuck with legacy usernames, the change offers a fresh start without the hassle, proving that even in tech, second chances do arrive.
