MAM
Ogilvy & Mather snags the Grand EFFIE 2018
MUMBAI: The Advertising Club (TAC) India hosted the 18th edition of the coveted EFFIE awards 2018 in Mumbai last night. The event saw category game-changers and innovators for the year being celebrated for their ground breaking media and brand strategies.
The coveted Grand EFFIE was won by Ogilvy & Mather Group while client of the year was awarded to One97 Communication and McCann Worldgroup India became agency of the year.
President of TAC and chairperson EFFIEs Vikram Sakhuja says, “With the bar raised higher year on year, winning an EFFIE has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners.”
Speaking about the ethos of the awards he further adds, “The four pillars of effectiveness are strategy, idea, execution and results. To win an EFFIE we are finding that effectiveness in advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results.”
EFFIEs co-chairperson Mitrajit Bhattacharya mentions, “The EFFIEs 2018 once again witnessed patronage from industry veterans and category leaders, establishing its eminence as a coveted industry award that recognises great ideas and superior execution. EFFIEs 2018 saw the entire fraternity come together to laud and celebrate successful campaign stories that are ahead of the curve on innovation and engagement.”
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MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
