MAM
Ogilvy & Mather shines at Kyoorius Creative Awards 2016, takes home the Black Elephant
MUMBAI: Ogilvy and Mather shined at Kyoorius Creative Awards 2016, with 17 wins across category, including a much coveted Black Elephant for their work on ‘Beauty Tips By Reshmi for clients Make Love Not Scars. The agency was closely followed at heel by BBDO India with the second most number of wins.
Early Man Films’ Ambuja Khali for Abuja Khali was the second agency to take home the prestigious Black Elephant as winners.
Black Elephants are reserved for work that represents the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting impact on the industry.
Kyoorius, in association with D&AD announced and celebrated the winners of the Kyoorius Creative Awards 2016 at DOME@NSCI, in Mumbai on June 3. The third edition of Kyoorius Awards was attended by more than 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus from the advertising, digital and media industries from across India were present at the event.
Looking at it category wise, 40 Blue Elephants were awarded in the Advertising category alone, with Ogilvy & Mather leading the category with 10 Blue Elephants. In the Digital category, a total of 18 Blue Eelephants were awarded where DDB Mudra led the category with 5 wins. Media category secured 10 Blue elephants with BBDO India sweeping the category with 7 wins.
A total of 1863 entries were submitted this year. Post the jury session concluded successfully by Ralph Barnett, National Creative Director, SapientNitro; R. Balki, Group Chairman, MullenLowe Lintas and Mike Florence, Head of Planning, PHD Media, 164 entries were shortlisted as winners of a baby elephant (in-book winners). Out of these 164 Baby elephant winners, 69 entries were awarded Blue Elephants across Advertising, Digital and Media categories and 2 entries were awarded the exclusive Black Elephant.
This spectacular show of Creativity was presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
