MAM
Ogilvy & Mather shines at Kyoorius Creative Awards 2016, takes home the Black Elephant
MUMBAI: Ogilvy and Mather shined at Kyoorius Creative Awards 2016, with 17 wins across category, including a much coveted Black Elephant for their work on ‘Beauty Tips By Reshmi for clients Make Love Not Scars. The agency was closely followed at heel by BBDO India with the second most number of wins.
Early Man Films’ Ambuja Khali for Abuja Khali was the second agency to take home the prestigious Black Elephant as winners.
Black Elephants are reserved for work that represents the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting impact on the industry.
Kyoorius, in association with D&AD announced and celebrated the winners of the Kyoorius Creative Awards 2016 at DOME@NSCI, in Mumbai on June 3. The third edition of Kyoorius Awards was attended by more than 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus from the advertising, digital and media industries from across India were present at the event.
Looking at it category wise, 40 Blue Elephants were awarded in the Advertising category alone, with Ogilvy & Mather leading the category with 10 Blue Elephants. In the Digital category, a total of 18 Blue Eelephants were awarded where DDB Mudra led the category with 5 wins. Media category secured 10 Blue elephants with BBDO India sweeping the category with 7 wins.
A total of 1863 entries were submitted this year. Post the jury session concluded successfully by Ralph Barnett, National Creative Director, SapientNitro; R. Balki, Group Chairman, MullenLowe Lintas and Mike Florence, Head of Planning, PHD Media, 164 entries were shortlisted as winners of a baby elephant (in-book winners). Out of these 164 Baby elephant winners, 69 entries were awarded Blue Elephants across Advertising, Digital and Media categories and 2 entries were awarded the exclusive Black Elephant.
This spectacular show of Creativity was presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
