MAM
Ogilvy & Mather shines at Kyoorius Creative Awards 2016, takes home the Black Elephant
MUMBAI: Ogilvy and Mather shined at Kyoorius Creative Awards 2016, with 17 wins across category, including a much coveted Black Elephant for their work on ‘Beauty Tips By Reshmi for clients Make Love Not Scars. The agency was closely followed at heel by BBDO India with the second most number of wins.
Early Man Films’ Ambuja Khali for Abuja Khali was the second agency to take home the prestigious Black Elephant as winners.
Black Elephants are reserved for work that represents the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting impact on the industry.
Kyoorius, in association with D&AD announced and celebrated the winners of the Kyoorius Creative Awards 2016 at DOME@NSCI, in Mumbai on June 3. The third edition of Kyoorius Awards was attended by more than 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus from the advertising, digital and media industries from across India were present at the event.
Looking at it category wise, 40 Blue Elephants were awarded in the Advertising category alone, with Ogilvy & Mather leading the category with 10 Blue Elephants. In the Digital category, a total of 18 Blue Eelephants were awarded where DDB Mudra led the category with 5 wins. Media category secured 10 Blue elephants with BBDO India sweeping the category with 7 wins.
A total of 1863 entries were submitted this year. Post the jury session concluded successfully by Ralph Barnett, National Creative Director, SapientNitro; R. Balki, Group Chairman, MullenLowe Lintas and Mike Florence, Head of Planning, PHD Media, 164 entries were shortlisted as winners of a baby elephant (in-book winners). Out of these 164 Baby elephant winners, 69 entries were awarded Blue Elephants across Advertising, Digital and Media categories and 2 entries were awarded the exclusive Black Elephant.
This spectacular show of Creativity was presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
