MAM
Ogilvy & Mather shines at IndIAA Awards 2016
MUMBAI: Today, IndIAA Awards 2016 honoured creative advertising backed by real budgets from top 15 advertising categories amidst much fanfare in a gala event at ITC Maratha, Mumbai.
With five wins to their name from different categories, Ogilvy & Mather scored big at the awards night. Leo Burnett and J. Walter Thompson followed with two wins each.
BBDO India, Flying Cursor, Grey Group India, Creative Land Asia and Dentsu Communications won an award each.
Here is the complete category wise winners list from IndIAA Awards 2016
1. Auto Two Wheelers (Joint winners)
TVS Jupiter – Zyada ka fayda
Client : TVS Motor
Creative agency: Dentsu Communications, Bengaluru
and
Bajaj V – Invincible
Client : Bajaj Auto
Creative agency: Leo Burnett
2. Consumer Electronics
Micromax Unite4 – Angrezipanti ko dikhao angootha
Client : Micromax
Creative agency: Creativeland Asia
3. Media and Entertainment
Dainik Bhaskar – Zidd karo duniya badlo
Client : Dainik Bhaskar
Creative agency: Ogilvy & Mather
4. Corporates
Mahindra – Seed the Rise for India’s Farmers
Client : Mahindra Group
Creative Agency – Flying Cursor
5. Fashion and Accessories
Titan Raga – Break the Bias
Client: Titan Company Ltd
Creative agency: Ogilvy & Mather
6. Food and Beverages
Pepsi – Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson
7. Govt.. / Ministries
Indian Army – The Most Exciting Job
Client : Indian Army
Creative agency: Grey Group India
8. Home Care
Ariel – Dads Share the Load
Client : P&G India
Creative agency: BBDO India
9. Insurance
Max Life – Sachchi Advice
Client : Max Life
Creative agency: Ogilvy & Mather
10. Online Commerce
Flipkart – Flipkart matlab bilkul pakka
Client : Flipkart
Creative agency: Lowe Lintas Bengaluru
11. P ersonal Care
He Deo – Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett
12. Telecom / Internet / IT / APPS
Vodafone Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather
13. Travel, Tourism, and Hospitality
Rajasthan Tourism – Jaane Kya Dikh Jaye
Client : Rajasthan Tourism
Creative agency: Ogilvy & Mather
14. Pharma/ Wellness/ Healthcare
IAPC – Last Words
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
15. Fittings & Fixtures
Wintech – Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson
MAM
India’s employability gap persists despite strong hiring intent
Only 1 in 5 institutions achieve 76 to 100 per cent placements within six months of graduation.
MUMBAI: India’s young workforce is ready in numbers, but the real question is whether they are ready for work and senior leaders from industry, academia and policy gathered in Delhi to find practical answers. A closed-door roundtable hosted by Vaishali Nigam Sinha, co-founder of Renew, brought together key voices to discuss actionable solutions for bridging the persistent employability gap. The session highlighted that while job opportunities are expanding, the alignment between education and industry needs remains a critical challenge.
According to Teamlease EdTech’s Career Outlook Report HY1 2026, 73 per cent of employers plan to hire freshers in the first half of 2026, signalling steady recovery in entry-level hiring. However, employers are shifting focus from mere qualifications to demonstrable capability, placing greater value on internships, live projects and proof-of-work.
Teamlease Edtech, founder and CEO Shantanu Rooj emphasised the need for better alignment, “India’s employability challenge is no longer about access alone, but about alignment between education and work. Employers are increasingly relying on demonstrable capability such as internships, projects, and applied learning as indicators of readiness.”
Vaishali Nigam Sinha stressed the importance of execution over intent, “India has both the talent and the opportunity. What is needed now is alignment. We have to move from intent to execution by embedding employability into the system itself.”
Other prominent speakers included Dr Chenraj Roychand, Chancellor of Jain (Deemed-to-be) University, who called for universities to evolve from degree providers to ecosystem enablers, Prof M. Jagadesh Kumar, Chairman of the Board of Governors at IIM Calcutta, who highlighted the need for flexibility and multidisciplinary learning, and Dr T.N. Singh, Director of IIT Patna, who advocated deeper industry engagement through research and experiential learning.
The discussion also drew insights from the book Accelerating Impact. Enabling Dreams – Making India Employable by Shantanu Rooj and co-authors, which features contributions from leaders like Kiran Mazumdar-Shaw, Dr Krishnaswamy Kasturirangan and Gurudev Sri Sri Ravi Shankar.
During the event, Teamlease Edtech Foundation launched Project SEED, a national initiative aimed at bridging the education-employability gap for underserved youth. The project focuses on early intervention at the school level to guide students towards informed career choices and work-integrated pathways.
With only 16.67 per cent (1 in 5) of institutions achieving 76–100 per cent placements within six months of graduation, the conversation made one thing clear, India’s demographic dividend will deliver real value only when education and employability walk hand in hand. The gathering served as a timely reminder that the future of India’s workforce depends not just on creating more jobs, but on preparing young people far better to seize them.
