MAM
Ogilvy & Mather shines at IndIAA Awards 2016
MUMBAI: Today, IndIAA Awards 2016 honoured creative advertising backed by real budgets from top 15 advertising categories amidst much fanfare in a gala event at ITC Maratha, Mumbai.
With five wins to their name from different categories, Ogilvy & Mather scored big at the awards night. Leo Burnett and J. Walter Thompson followed with two wins each.
BBDO India, Flying Cursor, Grey Group India, Creative Land Asia and Dentsu Communications won an award each.
Here is the complete category wise winners list from IndIAA Awards 2016
1. Auto Two Wheelers (Joint winners)
TVS Jupiter – Zyada ka fayda
Client : TVS Motor
Creative agency: Dentsu Communications, Bengaluru
and
Bajaj V – Invincible
Client : Bajaj Auto
Creative agency: Leo Burnett
2. Consumer Electronics
Micromax Unite4 – Angrezipanti ko dikhao angootha
Client : Micromax
Creative agency: Creativeland Asia
3. Media and Entertainment
Dainik Bhaskar – Zidd karo duniya badlo
Client : Dainik Bhaskar
Creative agency: Ogilvy & Mather
4. Corporates
Mahindra – Seed the Rise for India’s Farmers
Client : Mahindra Group
Creative Agency – Flying Cursor
5. Fashion and Accessories
Titan Raga – Break the Bias
Client: Titan Company Ltd
Creative agency: Ogilvy & Mather
6. Food and Beverages
Pepsi – Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson
7. Govt.. / Ministries
Indian Army – The Most Exciting Job
Client : Indian Army
Creative agency: Grey Group India
8. Home Care
Ariel – Dads Share the Load
Client : P&G India
Creative agency: BBDO India
9. Insurance
Max Life – Sachchi Advice
Client : Max Life
Creative agency: Ogilvy & Mather
10. Online Commerce
Flipkart – Flipkart matlab bilkul pakka
Client : Flipkart
Creative agency: Lowe Lintas Bengaluru
11. P ersonal Care
He Deo – Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett
12. Telecom / Internet / IT / APPS
Vodafone Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather
13. Travel, Tourism, and Hospitality
Rajasthan Tourism – Jaane Kya Dikh Jaye
Client : Rajasthan Tourism
Creative agency: Ogilvy & Mather
14. Pharma/ Wellness/ Healthcare
IAPC – Last Words
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
15. Fittings & Fixtures
Wintech – Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
