MAM
Ogilvy & Mather shines at IndIAA Awards 2016
MUMBAI: Today, IndIAA Awards 2016 honoured creative advertising backed by real budgets from top 15 advertising categories amidst much fanfare in a gala event at ITC Maratha, Mumbai.
With five wins to their name from different categories, Ogilvy & Mather scored big at the awards night. Leo Burnett and J. Walter Thompson followed with two wins each.
BBDO India, Flying Cursor, Grey Group India, Creative Land Asia and Dentsu Communications won an award each.
Here is the complete category wise winners list from IndIAA Awards 2016
1. Auto Two Wheelers (Joint winners)
TVS Jupiter – Zyada ka fayda
Client : TVS Motor
Creative agency: Dentsu Communications, Bengaluru
and
Bajaj V – Invincible
Client : Bajaj Auto
Creative agency: Leo Burnett
2. Consumer Electronics
Micromax Unite4 – Angrezipanti ko dikhao angootha
Client : Micromax
Creative agency: Creativeland Asia
3. Media and Entertainment
Dainik Bhaskar – Zidd karo duniya badlo
Client : Dainik Bhaskar
Creative agency: Ogilvy & Mather
4. Corporates
Mahindra – Seed the Rise for India’s Farmers
Client : Mahindra Group
Creative Agency – Flying Cursor
5. Fashion and Accessories
Titan Raga – Break the Bias
Client: Titan Company Ltd
Creative agency: Ogilvy & Mather
6. Food and Beverages
Pepsi – Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson
7. Govt.. / Ministries
Indian Army – The Most Exciting Job
Client : Indian Army
Creative agency: Grey Group India
8. Home Care
Ariel – Dads Share the Load
Client : P&G India
Creative agency: BBDO India
9. Insurance
Max Life – Sachchi Advice
Client : Max Life
Creative agency: Ogilvy & Mather
10. Online Commerce
Flipkart – Flipkart matlab bilkul pakka
Client : Flipkart
Creative agency: Lowe Lintas Bengaluru
11. P ersonal Care
He Deo – Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett
12. Telecom / Internet / IT / APPS
Vodafone Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather
13. Travel, Tourism, and Hospitality
Rajasthan Tourism – Jaane Kya Dikh Jaye
Client : Rajasthan Tourism
Creative agency: Ogilvy & Mather
14. Pharma/ Wellness/ Healthcare
IAPC – Last Words
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
15. Fittings & Fixtures
Wintech – Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
