AD Agencies
Ogilvy & Mather Mumbai’s new management structure keeps young leaders in mind
MUMBAI: Effective July 7, Ogilvy & Mather has made the following changes in the Mumbai Office Management Structure:
• All Ogilvy Mumbai’s businesses and account management resources will be brought together under 5 clusters, each headed by an Executive Vice President & Cluster Head.
• The five new EVPs & Cluster Heads are: Abhik Santara, Ajay Menon, Hitesh Patel, Prakash Nair and VR Rajesh.
• These EVPs & Cluster Heads will form the core business leadership team for Ogilvy Mumbai. They will work with Kunal Jeswani, who is both CEO of Ogilvy India as well as the Head of Office for Ogilvy Mumbai, to drive Ogilvy’s flagship Mumbai office.
The new management structure is designed to empower Ogilvy’s young leaders and create a width of leadership to re-engineer the agency for growth over the next 5 years, drive greater focus on clients within each cluster, drive new capabilities and services, and a deeper focus on talent and training.
“Like any great team, we need to put the right people in the right roles; we need to work harder and train harder than the competition; and we need to play to win. Ogilvy Mumbai is a great team. And we’re playing to win. Abhik, Ajay, Hitesh, Prakash and Rajesh are our best young business leaders and we are empowering them to shape this agency. We are building for the future and this is only the beginning,” said Ogilvy India CEO and Head of Office – Ogilvy Mumbai, Kunal Jeswani.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
