MAM
Ogilvy creates new campaign for Vodafone
MUMBAI: Vodafone India has launched a new campaign to promote the new voice based services on the basic handsets. It also revolves around the thought that a mobile does serve other purposes also apart from just talking and SMSs. The tagline of the campaign is “Kyon ki phone sirf baat karney ki liye nahi hota”.
Conceptualised by Ogilvy, the brand film is produced by Vikram and directed by Bob while Good Morning Films has created the TVC.
The new campaign sees the return of Vodafone‘s representatives of the common man – Irrfan Khan and Prakash Raj (for the southern markets). It has a series of films that bring to light the dilemmas he faces and how a mobile can help him resolve some issues.
“While most of us use smart phones and know the possibilities, there is a huge segment of consumers with basic phones and a lot of hesitancy in exploring other services or even data. So even while it is relevant to them, there is a huge inertia, with the lack of awareness, cumbersome activation process and uncertainty on costs and usage. It‘s only fair that we involve and evolve this audience by giving them information they want without the complications. So, a voice based 123 service makes it easier,” said Vodafone India VP-brand communication and consumer insights Anuradha Aggarwal.
All the services are available through a voice based service from a single number 123, making it easier for consumers to activate them.
“Irrfan Khan and Prakash Raj have long been our partners in the face of common man as the masses associate with them. With a simple narrative style, they explain technology more effectively for our target audience. It‘s all answered on Vodafone. Bas Vodafone par 123 dial karo aur dekho aapka mobile aur kya kya kar sakta hai,” said Ogilvy NCD Rajiv Rao.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
