Brands
Ofis Square signs Shraddha Kapoor as brand ambassador
Mumbai: Ofis Square, an Indian coworking and managed workspace solutions provider, has partnered with actor Shraddha Kapoor, as the first-ever celebrity brand ambassador in the coworking industry.
With the tagline ‘Future Works Here’, Ofis Square introduces a Bollywood celebrity as its brand ambassador in the flexible workspace sector, potentially redefining how flexible workspaces in India are perceived and marketed.
Speaking on this occasion, philanthropist, humanitarian and Ofis Square’s promoter, Saroj Mittal expressed enthusiasm for the partnership, saying, “We are thrilled to welcome Shraddha Kapoor to the Ofis Square community! Her journey as an accomplished actress and influential personality resonates with the spirit of innovation that defines Ofis Square.”
“While celebrities have traditionally endorsed commercial and glamorous industries, we aim to break stereotypes and bring coworking into the mainstream through this partnership. With her support, we aim to deepen our market reach, empowering India’s entrepreneurs and startups as we establish our brand as a frontrunner in this fast-evolving workspace industry,” added Mittal.
Kapoor stated, “I am thrilled and proud to represent Ofis Square, one of India’s most vibrant workspaces. As an artist myself, it is indeed inspiring to see how Ofis Square stands out as a place where creators and entrepreneurs can truly thrive with access to spaces designed to inspire and empower.” She added, “I hope I can bring my energy and passion to this brand. Together, we aim to set a new benchmark for India’s ambitious business community.”
The flexible workspace provider aims to redefine coworking, marking a shift in the sector and highlighting Ofis Square’s vision for the future of work. Ofis Square also plans an aggressive expansion, aiming to introduce 10 million square feet of workspace across India in the coming years.
As India’s economy grows, it will be interesting to see how Ofis Square, with Shraddha Kapoor as its new brand face, advances in the coworking sector. This collaboration is expected to bring renewed energy to the market.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
