MAM
OCPL earnmarks 4 per cent of turnover for marketing in FY15
KOLKATA: The F&B conglomerate, Oriental Cuisines Private Limited (OCPL) plans to earmark four per cent of the turnover into the marketing spend in the current fiscal 2014-15.
Also, the Chennai-based company aims to open 50 more outlets in the bakery division by the end of this fiscal taking the total number to 200 outlets.
“Since we are looking for expansion, our brand has to have the pull factor. While we are undertaking below the line (BTL) activities on regular basis to market our brand and products, we will also launch a TVC soon,” informed OCPL CEO Narendra Malhotra.
OCPL currently has outlets like ‘The French Loaf’, ‘Benjarong’ and ‘Z The Tapas Bar & Restaurant’ (earlier known as Zara). In addition to this, the company has now launched its first premium chocolate boutique – ‘Le Chocolatier’ to cater to the chocolate aficionados.
“Out of the 50 outlets, 10 will be company owned and the rest will be franchise run formats,” he said.
OCPL, last year, had spent less than four per cent of the sales on the marketing activities. “With the expansion plans well thought, our sales is expected to be more. We have got many proposals already for the franchise run formats,” said Malhotra.
Gutfeel, an offshoot of TBWA, at present designs the marketing campaign for the company. Mindsgare is the media buying agency for OCPL.
Talking about the group’s other food brands including Benjarong, Teppan, Ente Keralam, China Town, Z The Tapas Bar & Restaurant, Wans Kitchen, Planet Yumm, Kebab House and Hotel Oriental Inn, Malhotra said, “All these brands enjoy a loyal customer base and are popular in each of the segments.”
The bakery chain ‘The French Loaf’ currently operates in Chennai, Bengaluru and Kolkata. “Out of 55 ‘The French Loaf’ outlets, around 9 are in Kolkata,” he concluded.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
