Brands
Ochre Spirits stirs up the market with saffron-infused vodka launch in Goa
MUMBAI: Vodka lovers in India are about to get a golden touch to their drinks as Ochre Spirits unveils its latest innovation Ochre Saffron Vodka. Priced at Rs 1,450 for 750ml, the new variant blends the finest Kashmiri saffron with zesty citrus, delivering a smooth yet vibrant drinking experience. The launch in Goa marks another bold step for the brand, which has already won over consumers with its Nutty Berry Rum and Peach & Cherry Vodka.
“Nutty Berry Rum and Peach & Cherry Vodka proved that consumers want innovative, smooth, and well-balanced spirits. With Saffron Vodka, we’re taking luxury to the next level infusing the world’s finest Kashmiri saffron with a bright citrus lift to create a vodka that is both indulgent and refreshing.The launch of Ochre Saffron Vodka marks the brand’s continued momentum in the premium spirits space and soon in May 2025, Ochre Spirits are going to unveil the new variant which is a bold and tropical infusion of raw mango, crafted to deliver a smooth yet tangy drinking experience, perfect for Indian palates, Ochre Mango Citron Rum, said Ochre Spirits founder John Royerr.
With the Asia-Pacific flavoured vodka market expected to grow at a rapid pace, particularly in India, China, and Japan, Ochre Spirits is capitalising on evolving consumer preferences for premium, small-batch craft spirits. The company has set an ambitious goal of becoming an Rs 100 crore brand within the next four years.
The sensory experience of Ochre Saffron Vodka is as indulgent as its ingredients. The crystal-clear liquid carries a delicate golden sheen, highlighting the saffron infusion. The aroma combines exotic saffron with fresh citrus and subtle floral notes, while the palate delivers a velvety texture with a warm saffron embrace balanced by a crisp citrus lift. The finish is smooth, refined, and laced with lingering spice. It’s designed to be sipped neat, enjoyed on the rocks, or blended into sophisticated cocktails.
Building on its momentum, Ochre Spirits has already teased its next release Ochre Mango Citron Rum, a tropical raw mango-infused creation set to launch in May 2025.
With India’s spirits industry evolving rapidly, driven by millennials and Gen Z seeking bolder and more authentic flavours, Ochre Spirits is positioning itself at the forefront of this transformation. By championing artisanal craftsmanship and innovative flavour profiles, the brand is redefining India’s craft spirits landscape, one sip at a time.
Brands
Coca-Cola India ropes in Diljit Dosanjh, Janhvi Kapoor for new campaign
Halftime films highlight everyday pauses that reconnect people to moments
MUMBAI: Coca-Cola India has unveiled a new brand campaign featuring Diljit Dosanjh and Janhvi Kapoor, aiming to reimagine the idea of a Halftime as more than just a pause in everyday life.
The campaign centres on the notion that small breaks can help people reconnect with their surroundings, turning routine moments into meaningful experiences. Through a series of films, the brand positions Coca-Cola as a simple, refreshing ritual that brings focus and connection back into fast-paced lives.
Conceptualised by WPP Open X and led by VML, the films capture “in-between” moments when people are physically present but mentally elsewhere. Whether it is Dosanjh caught up in rehearsal or Kapoor lost in thought during a casual hangout, a sip of Coca-Cola serves as a turning point that brings them back to the present.
Commenting on the campaign, Coca-Cola India senior director marketing Karthik Subramanian said, “Today’s consumers are navigating lives that are fuller and faster than ever before. And yet, what they increasingly value are small, meaningful breaks that help them stay grounded in the moment.” He added that Coca-Cola has long been part of such everyday rituals.
The creative team behind the campaign emphasised the emotional insight driving the storytelling. VML executive creative directors Nakul Sharma and Tirtha Ghosh said the idea was to show how a simple pause can transform disengaged moments into something more present and alive.
The campaign is being rolled out across key markets including Delhi, Punjab, Uttar Pradesh, Maharashtra, Tamil Nadu and Karnataka, supported by a mix of television, digital and social media activations. Regional adaptations feature Dosanjh across northern markets, while Kapoor leads the Tamil and Kannada versions.
An original soundtrack by composer Donn Bhat, with vocals by Vivek Hariharan and Aarifah Rebello, adds a retro touch to the films, enhancing their emotional appeal.
With this campaign, Coca-Cola leans into a familiar truth with a fresh twist: sometimes, the smallest breaks can make the biggest difference in how we experience the moment.
