MAM
obile Expo ’05 opens to innovative marketing stunts, latest handsets
DELHI: The first Mobile Expo, which is being organised by the Confederation of Indian Industry (CII), Indian Cellular Association and the Department of Telecommunication has been buzzing with activity in Delhi’s Pragati Maidan. Latest mobile handsets, music, dancing magicians and fashion shows have been the crowd pullers at the Expo.
The Expo has handset manufacturers and mobile service providers vying for customers’ attention. Nokia and Sony Ericsson have huge stalls inside. Sony Ericsson, which has put their S700i and K700i models on display, has young boys doing stunts on roller skates and skate boards to attract attention.
Nokia has its van parked at the entrance is marketing the multilingual handsets which allow the users to connect with their loved ones through the Saras Mobile Sandesh (SMS), which is the Hindi translation of Short Messaging Service.
The Samsung stall, on the other hand, has the fastest SMS contest going. Samsung’s SGH-i700 is on display.
LG displayed latest 3G collections demos of PDAs and high-end phones like Motorola’s V3 RAZR proved crowd pullers. Haier’s showcase included a suave pencil-like model. Philips’ 355 aroused interest.
Mobile service provider Hutch had mobile television that did rounds of the hall trying to hook people to the Hutch mobile service. Airtel’s wireless handset, Blackberry, on display at the Mobile Expo, offer the best wireless data experience.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
