MAM
OBEETEE unveils ‘Mosaic’ collection: Artistry woven into handcrafted rugs
Mumbai: OBEETEE, a name identical to unparalleled craftsmanship and innovation in luxury carpeting, proudly introduces its latest masterpiece – the ‘Mosaic’ collection. This assortment of handcrafted rugs serves as a tribute to the multifaceted essence of India, summarizing its diverse landscapes and architectural wonders through a harmonious blend of vibrant colours and captivating textures.
‘Mosaic’ transcends the typical boundaries of design collections, drawing inspiration from a variety of elements that embellish our world. From abstract representations of architecture to complicated geometrics and the serene beauty of landscapes, this collection captures the often-overlooked beauty that surrounds us. Each thoroughly woven thread in these rugs represents tales of exploration and admiration for the hidden marvels that enrich our lives.
Ar. Shripal Munshi, the creative force behind ‘Mosaic,’ describes it as a culmination of his design journey, highlighting, “This collection is a celebration of the elements we encounter daily but often fail to appreciate – the allure of architecture, the grace of landscapes, and the elegance of geometrics. Collaborating with OBEETEE Carpets has been a rewarding experience; their commitment to exquisite craftsmanship perfectly aligns with the vision of this collection. The skilled weavers have poured their expertise into bringing ‘Mosaic’ to life, infusing it with the soulful essence of our diverse and captivating country. It’s more than just a meticulously crafted collection; it’s an invitation for homeowners to infuse their spaces with the essence and spirit of India.”
OBEETEE Carpets Retail CEO Angelique Dhama expresses immense pride in presenting the ‘Mosaic’ collection to a tasteful clientele. She states, “This collection seamlessly marries global architectural inspirations, offering a unique opportunity to showcase the often-overlooked elements that surround us. Each rug in ‘Mosaic’ is not merely a carpet but a portal inviting the unexplored facets of the world into the very heart of one’s home.”
‘Mosaic’ stands as a testament to OBEETEE’s unwavering commitment to exquisite craftsmanship and innovation, providing homeowners with a rare chance to adorn their spaces with the spirit and diversity of India’s enchanting beauty.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
