MAM
Nykaa brings ColourPop cosmetics to India!
Mumbai: This is not a drill! We repeat this is not a drill! Brace yourself for a riot of vibrant hues as ColourPop Cosmetics, the leading California-based, cruelty-free brand that offers wallet-friendly, high-performance beauty, makes its grand entrance into the Indian beauty scene, exclusively on Nykaa. Get ready for a beauty revolution like no other, as Nykaa, the foremost destination for beauty and lifestyle in India, introduces ColourPop’s kaleidoscope of eyeshadows and a spectrum of luscious lip colours to Indian consumers.
Born and raised in LA, all ColourPop products come from its California-based headquarters, with love. Founded in 2014 by Seed Beauty, the brand prides itself on being high-performance, wallet-friendly and always cruelty-free. In December, ColourPop dropped over 100 must-have products on Nykaa’s platforms, marking an exciting milestone for its launch in India. From the essential Pretty Fresh Foundation and Concealers to the fan-favourite Super Shock Eyeshadow, Lippie Stix, and iconic nine-pan Eyeshadow Palettes – get ready to glam with the best of ColourPop. Nykaa and ColourPop are here to bring fun to your beauty routine with a burst of vibrant hues. Don’t miss out – the beauty buzz has officially hit India!
Talking about this partnership Nykaa Beauty executive director & CEO Anchit Nayar said, “We’re proud to begin our partnership with ColorPop Cosmetics in India. ColourPop is a global brand known for being on-trend and accessible, resonating deeply with Nykaa and its millions of loyal beauty enthusiasts. This partnership not only expands our diverse colour cosmetics portfolio but also marks a significant step in offering consumers access to a brand known for its quintessentially vibrant makeup products. Together, we look forward to championing self-expression boldly, colourfully.”
“We are thrilled to be bringing the magic and fun of ColourPop to Nykaa,” said Seed Beauty Founder Laura Nelson. “ColourPop was founded with the mission of creating luxury beauty that doesn’t break the bank – and our goal is to bring that magic to customers all over the globe. Our community has been asking to see ColourPop IRL outside of the U.S., and the launch of ColourPop in Nykaa is a huge step forward in our brand mission of delivering on our community’s asks and just the beginning of our efforts to introduce cruelty-free, fun and accessible beauty worldwide.”
ColourPop Cosmetics is exclusively available on Nykaa’s platforms, ensuring that consumers can access their beauty essentials with ease. Shop now on the Nykaa app, website and across Nykaa’s retail stores.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
