Brands
Nxtcell India names Atul Vivek as chief executive officer
NEW DELHI: Nxtcell India Pvt. Ltd., the company behind the Alcatel brand in India and select international markets, has elevated Atul Vivek to chief executive officer, effective 1 January 2026.
Vivek steps into the top role after serving as chief business officer, where he played a key part in sharpening Alcatel India’s market playbook, strengthening go to market execution and building teams focused on long term scale. His promotion signals both continuity and ambition as the company gears up for its next phase of expansion.
With nearly two decades of experience across sales, marketing, retail operations and P&L leadership, Vivek brings a well travelled résumé. His career spans consumer and technology heavyweights including Realme, Samsung Group, boAt, Lava, Aditya Birla Group and Future Group, giving him a ringside view of how brands are built, grown and sustained in competitive markets.
As CEO, Vivek will have end to end responsibility for business growth, operations and strategic direction across Alcatel smartphones, its connected ecosystem and other brands within the Nxtcell India portfolio. He will also lead expansion across both Indian and international markets, as the company prepares to launch a new smartphone, an AIoT connected ecosystem and a consumer durables brand.
Nxtcell India managing director Sanjeev Rathi, said the appointment reflects confidence earned over time. “Atul has consistently shown clarity of thought, execution strength and an ability to scale businesses. His elevation reinforces our belief in his leadership as we strengthen our multi brand portfolio and expand globally.”
Vivek called the role a natural next chapter. “It has been a privilege to build Alcatel with the Nxtcell team. Leading the organisation at this moment of growth, while launching new brands and entering new markets, is both exciting and humbling. I look forward to accelerating brand led growth and creating future ready solutions with lasting impact.”
With fresh launches on the horizon and a seasoned hand at the helm, Nxtcell India appears set to keep its foot firmly on the accelerator.
Brands
Spring House partners Refex Mobility for member commuting benefits
Ride perks for 10,000 plus members across 25 plus Delhi NCR workspaces.
MUMBAI: For many professionals, the workday begins long before the first email, somewhere between a cab cancellation and a surge priced ride. Spring House Workspaces is attempting to smooth that daily commute. The managed office space provider has partnered with Refex Mobility to introduce exclusive ride benefits for its members, extending its ecosystem beyond desks and meeting rooms to the journey that gets professionals there.
The initiative will cover more than 10,000 members across over 25 Spring House workspace locations in Delhi NCR. These centres collectively see an average daily footfall of more than 2,000 professionals, including entrepreneurs, startup teams, freelancers and corporate employees.
The collaboration comes at a time when urban commuters increasingly face challenges such as ride cancellations, unpredictable availability and fluctuating surge pricing. By integrating mobility services into its offering, Spring House hopes to provide members with a more reliable commuting option tailored to their daily routines.
Under the partnership, members will receive exclusive ride benefits on the Refex Mobility platform, allowing them access to more predictable transportation options for their work commute.
Spring House Workspaces founder and CEO Mukul Pasricha said reliable travel plays a crucial role in ensuring professionals can focus on work rather than logistics.
“At Spring House, our goal has always been to create an ecosystem that supports our members throughout their workday. Reliable commuting plays an important role in ensuring professionals can focus on their work without the added stress of unpredictable travel. This partnership allows us to extend greater convenience to our community,” he said.
Refex Mobility currently operates a fleet of more than 2,000 vehicles, facilitates over 5,000 rides daily and serves more than 100 corporate clients with structured mobility solutions designed for professional travel.
The move reflects a broader shift in the coworking sector, where workspace providers are increasingly expanding their value proposition beyond office infrastructure. By integrating services that simplify everyday routines, from commuting to community engagement, brands like Spring House are repositioning themselves as end to end professional ecosystems rather than just shared office spaces.
