Brands
Nutralite launches India’s first mayonnaise with vitamins
MUMBAI: Table spread brand Nutralite has launched India’s first mayonnaise range with vitamins. The company claims Nutralite Mayonnaise to be fortified with Vitamin A, D and E and provides 30 per cent daily requirement of the three with every serving of 15g. The completely vegetarian range will be available in flavours of cheesy garlic, achari and veg.
Nutralite brand ambassador Chef Sanjeev Kapoor says, “Nutralite has always focused on bringing together great taste and good health. Nutralite Mayonnaise follows the same legacy. The kids will love Nutralite Mayo flavours.”
Zydus Wellness director and chief operating officer Tarun Arora mentions, “Mayonnaise has started becoming a must have at home as kids love it. But regular mayonnaise traditionally is not associated with health benefits and hence mothers restrict its use for kids. Nutralite, known for its health credentials, identified this as an opportunity. The flavours are developed keeping the Indian palate in mind. Achari is the first of its kind flavour in this category. The other two are veg &and cheesy garlic. For today’s ‘smart home-maker’ who is proactive, creative and experimental and works towards developing her skills to minimise the daily struggles of cooking a variety of dishes for her kid while keeping them healthy, Nutralite Mayo would be ideal ally.”
Nutralite Mayonnaise is available at all retail stores for Rs 85. Zydus Wellness has a strong presence in the sugar substitute market, table spreads and the skin care segment.
Nutralite is a market leader in the table spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
