MAM
Nutrabox announces Disha Patani as their brand ambassador
Mumbai: NutraBox have launched a new digital campaign featuring actress Disha Patani. The TVC’s are based on the tagline #PehchaanKaamSeHotiHai, showing Patani as a strong, independent woman making the right choice be it life or your daily workout supplement. Her simple principle of working hard to achieve the goals, shows the enormous value she puts on her health and given her loyal fanbase, Nutrabox hopes to reach out to spread the value of healthy lifestyle. Nutrabox products are certified by Labdoor USA, Informed Choice UK. Clean Label USA Cologne list Germany& Trustified India. Nutrabox products are tested for label accuracy, over 250 Banned substances harmful for health, contaminations, heavy metals & purity.
The D2C sports nutrition brand Nutrabox, boasts of various health and fitness supplements like Nutrabox protein powders that are formulated with high-quality ingredients and are free from harmful additives making it a good choice for anyone looking for a reliable and effective source of protein to support their fitness goals.
Talking about her association brand ambassador, Patani shares, “I’m excited to be a part of the Nutrabox family. Working out every day and maintaining a fit lifestyle has been my passion. While our schedule keeps us busy and occupied a regular work-out regime coupled with a right intake of protein is what will make us achieve our goals”
Nutrabox’s 100% whey protein powder is a blend of whey protein concentrate and isolate. It is India’s first complete certified whey protein powder. It comes in 15 delicious flavours. It is one of the best whey protein powder available in the market because it is certified by Labdoor USA, Informed Choice UK Trustified India, Cologne List Germany and Clean Label project USA. It has a complete protein profile and gives 24 grams of pure whey protein per serving. It has added benefits of BCAA, MCTs and DHAs.
Nutrabox founder Nihar Desai added, “We are pleased to announce Fitness Icon Disha Patani as the brand ambassador, which will help with brand recognition. Product adulteration is huge problem in this industry so we have developed this strategy of selling Nutrabox products on nutrabox app & official website only. Our customers are rest assured they get genuine supplements when bought directly. Currently we are abstaining from selling on any other marketplaces to combat dupes. We sell exclusively on Nutrabox mobile app & website to maintain product authenticity & we will continue to do so to protect our customer.”
Through this partnership, the sports nutrition brand will be engaging its flagship products, which include Nutrabox 100% Whey Protein Powder with 15 yummy flavours to choose from Ripped BCAA for hydration in six tangy flavours, Nutrabox Ripped 100% Whey Isolate, 100% Pure Raw Whey Protein Powder, Vegan protein, amino acids, pre-workouts, vitamins and more.
Speaking on the TV Campaign & roping in Patani, IBC India Pvt Ltd. Ad film director & MD Anand Oberoi said, “Disha Patani is a perfect fit for Nutrabox due to her popularity and appeal among the target audience that can help create a positive impact on the brand’s visibility, enhance brand recognition and reach. Given her dedication to fitness and her youthful image, she can effectively promote the brand’s products and values.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
