MAM
Nutrabox announces Disha Patani as their brand ambassador
Mumbai: NutraBox have launched a new digital campaign featuring actress Disha Patani. The TVC’s are based on the tagline #PehchaanKaamSeHotiHai, showing Patani as a strong, independent woman making the right choice be it life or your daily workout supplement. Her simple principle of working hard to achieve the goals, shows the enormous value she puts on her health and given her loyal fanbase, Nutrabox hopes to reach out to spread the value of healthy lifestyle. Nutrabox products are certified by Labdoor USA, Informed Choice UK. Clean Label USA Cologne list Germany& Trustified India. Nutrabox products are tested for label accuracy, over 250 Banned substances harmful for health, contaminations, heavy metals & purity.
The D2C sports nutrition brand Nutrabox, boasts of various health and fitness supplements like Nutrabox protein powders that are formulated with high-quality ingredients and are free from harmful additives making it a good choice for anyone looking for a reliable and effective source of protein to support their fitness goals.
Talking about her association brand ambassador, Patani shares, “I’m excited to be a part of the Nutrabox family. Working out every day and maintaining a fit lifestyle has been my passion. While our schedule keeps us busy and occupied a regular work-out regime coupled with a right intake of protein is what will make us achieve our goals”
Nutrabox’s 100% whey protein powder is a blend of whey protein concentrate and isolate. It is India’s first complete certified whey protein powder. It comes in 15 delicious flavours. It is one of the best whey protein powder available in the market because it is certified by Labdoor USA, Informed Choice UK Trustified India, Cologne List Germany and Clean Label project USA. It has a complete protein profile and gives 24 grams of pure whey protein per serving. It has added benefits of BCAA, MCTs and DHAs.
Nutrabox founder Nihar Desai added, “We are pleased to announce Fitness Icon Disha Patani as the brand ambassador, which will help with brand recognition. Product adulteration is huge problem in this industry so we have developed this strategy of selling Nutrabox products on nutrabox app & official website only. Our customers are rest assured they get genuine supplements when bought directly. Currently we are abstaining from selling on any other marketplaces to combat dupes. We sell exclusively on Nutrabox mobile app & website to maintain product authenticity & we will continue to do so to protect our customer.”
Through this partnership, the sports nutrition brand will be engaging its flagship products, which include Nutrabox 100% Whey Protein Powder with 15 yummy flavours to choose from Ripped BCAA for hydration in six tangy flavours, Nutrabox Ripped 100% Whey Isolate, 100% Pure Raw Whey Protein Powder, Vegan protein, amino acids, pre-workouts, vitamins and more.
Speaking on the TV Campaign & roping in Patani, IBC India Pvt Ltd. Ad film director & MD Anand Oberoi said, “Disha Patani is a perfect fit for Nutrabox due to her popularity and appeal among the target audience that can help create a positive impact on the brand’s visibility, enhance brand recognition and reach. Given her dedication to fitness and her youthful image, she can effectively promote the brand’s products and values.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
