Brands
Nutella celebrates Ranveer Singh’s birthday with limited-edition Nutella jar and interactive AR experience
Mumbai: Nutella, the hazelnut cocoa spread brand of Ferrero, celebrates the birthday of its esteemed and popular brand endorser, Ranveer Singh, on 6 July. To mark this special occasion, Nutella is thrilled to announce a limited-edition Nutella jar featuring Ranveer Singh’s image, which will be available as an online giveaway through engaging digital activities. The highlight of this unique initiative is the interactive augmented reality (AR) experience that accompanies the limited-edition Nutella jar. Enclosed within the hamper box, the Nutella jar proudly displays a collectible label showcasing Singh. But that’s not all – the box itself is an AR trigger designed to unveil an exclusive AR avatar of Singh delivering a special birthday message.
To activate the immersive AR experience, fans simply need to scan the QR code provided on the box using Instagram’s AR lens. The lens will instantly bring Singh’s avatar to life, creating an exciting and personalized interaction for fans. To engage and reward fans for their enthusiasm, Nutella invites viewers to comment their favourite Singh dialogue on the designated social media post. Each comment serves as an entry to win* a limited-edition Nutella x Ranveer Singh jar. The more comments fans share, the higher their chances of winning this iconic, collectible Nutella jar.
Ferrero India marketing head, Nutella brands Zoher Kapuswala said, “We are thrilled to celebrate Ranveer Singh’s birthday with this special limited-edition Nutella jar. The combination of Ranveer’s dynamic personality and the magic of augmented reality creates an unforgettable experience for our fans. We invite everyone to participate, comment, and have the chance to add this exclusive Ranveer Singh Nutella jar to their collection.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
