Brands
Nushrratt goes au naturel as face of Oshea’s herbal beauty mission
MUMBAI: When movie star Nushrratt Bharuccha says yes, she does it with her skin in the game. The actress has been named the new brand ambassador for Oshea Herbals, one of India’s most trusted herbal personal care names, in a move that blends glamour with green goodness.
For more than a decade, Oshea has been crafting nature-led, science-backed personal care across skincare, haircare, bath, body, and professional ranges. With over 450 products to its credit, the brand has built its reputation on authenticity, safety, and quality qualities it believes Nushrratt embodies to perfection.
Oshea Herbals CEO & MD Jeetendra Kumar Kundalia calls her “modern, relatable, and confidently real,” while co-founder Yash Kundalia believes her energy will help spark a deeper connection with today’s generation.
The actress herself is equally upbeat: “I’ve always admired how Oshea channels the power of nature into wonderful products. What resonates most with me is their simplicity and honesty. It’s not just about skincare, it’s about embracing who you are.”
The partnership will see Nushrratt fronting Oshea’s campaigns across television, print, digital, and on-ground activations, bringing the brand’s “simple, safe, and real” philosophy closer to millions of Indian homes.
For Oshea, this isn’t just another star endorsement, it’s a reminder that timeless beauty lies not in filters, but in nature’s own formulas. And with Nushrratt in the picture, that story looks set to glow brighter.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
