MAM
NueGo partners with “Chandu Champion”
Mumbai: GreenCell Mobility’s NueGo, India’s top electric intercity bus brand, is excited to announce its partnership with the eagerly awaited Bollywood movie “Chandu Champion”, featuring the talented Kartik Aaryan. Directed by Kabir Khan and produced by Sajid Nadiadwala under Nadiadwala Grandson Entertainment and Kabir Khan Films, “Chandu Champion” promises an inspiring narrative. Kartik Aaryan as Murlikant Petkar, this is an unbelievable tale of a man who faced one adversary after another with an undying spirit. His unwavering zeal and never-give-up attitude led to create history. This is the story of Chandu Champion! This collaboration highlights NueGo’s dedication to sustainability and inclusivity, echoing both production houses’s commitment to eco-responsibility.
To celebrate this partnership, NueGo is offering an exclusive 10% discount on all routes. One can avail this offer by simply using the code “CHAMPION” when booking through the NueGo app and website (www.nuego.in). This limited-time offer, valid until 30 June 2024, provides eco-conscious travellers with a fantastic opportunity to enjoy eco-friendly intercity travel at a discounted rate.
GreenCell Mobility CEO & MD Devndra Chawla said, “Our partnership with “Chandu Champion” is special, merging our sustainable travel efforts with an inspiring tale of overcoming challenges. NueGo also believes in pushing limits and making a difference. Our electric buses transform travel by promoting inclusivity and environmental care. We champion the idea of never giving up and envisioning a future where every trip embodies progress and hope. Join us in our mission for a greener, better future.”
NueGo’s extensive reach spans over 100 cities nationwide, offering a travel experience prioritising safety and sustainability. With a seamless booking process and premium amenities, NueGo ensures passengers not only reach their destination but also enjoy peace of mind throughout their journey. As a symbol of modern travel, NueGo stands out, providing a beacon of reliability and comfort to travellers across the country.
MAM
Raymond Lifestyle appoints Kalpana Singh as CMO
20-year HUL veteran to lead marketing and brand growth from 5 March 2026.
MUMBAI: Raymond Lifestyle just stitched a marketing masterstroke because when your profits are feeling the pinch, you bring in someone who knows how to make brands irresistible. Raymond Lifestyle Limited has appointed Kalpana Singh as chief marketing officer (CMO), effective 5 March 2026. She will report to the CEO and join the senior management team, leading marketing strategy, brand development and customer engagement across the company’s fashion and lifestyle portfolio.
Singh brings 20 years of experience in brand building, consumer insights and category strategy, largely from Hindustan Unilever Limited (HUL). Most recently she served as marketing director at HUL, driving integrated campaigns to strengthen brand positioning and customer engagement. Her earlier roles at HUL included Personal Care Business Group Director for the Middle East, Turkey and North Africa region, and Brand Development Director for the Middle East, North Africa, Russia and Turkey. She holds a Master of Arts in Sociology from Jawaharlal Nehru University.
The appointment arrives as Raymond Lifestyle navigates a challenging quarter. Consolidated net profit fell 33 per cent year-on-year to Rs 42.86 crore in Q3 FY26 (from Rs 64 crore in Q3 FY25) and dropped 44 per cent sequentially from Rs 75 crore in Q2 FY26. The company cited headwinds in its international business, particularly garmenting and B2B exports, due to higher US tariffs causing deferred orders and margin pressure.
The company is focusing on brand repositioning, innovation in marketing and deeper consumer connections to support growth in India’s fashion and lifestyle market.
In an industry where every thread counts, Raymond Lifestyle isn’t just adding a CMO, it’s weaving fresh vision into the fabric, hoping the right marketing stitch turns the tide one campaign at a time.
