MAM
NueGo becomes Haryana Steelers Kabaddi team’s official sponsor
Mumbai: GreenCell Mobility’s NueGo, a premier intercity electric AC bus service, is delighted to announce its latest collaboration as associate partner with the Haryana Steelers, India’s leading men’s professional kabaddi team.
NueGo’s partnership with the Haryana Steelers extends the company’s commitment to creating awareness of sustainable mass mobility, while actively engaging with sports enthusiasts throughout the country. NueGo hopes to intensify the excitement around kabaddi, a sport profoundly rooted in India’s cultural legacy, by extending its sponsorship to Haryana Steelers team for the rest of the season.
GreenCell Mobility CEO & MD Devndra Chawla said, “As we kick off this exciting partnership with Haryana Steelers, we’re thrilled to back this powerhouse of a kabbadi team. Joining forces with the Haryana Steelers underscores NueGo’s drive to revolutionise intercity travel while associating with grassroot sports initiatives, to make the right impact on our up-coming generations. Our commitment to forging a greener, more interconnected future for all remains steadfast as we navigate forward through strategic partnerships and innovative solutions.”
“We’re really excited to be partnering with NueGo, who are committed to greener, cleaner inter-city travel. Our teams across JSW Sports have continually looked to foster a culture of sustainability, and this partnership is one that aligns with our vision to promote eco-friendly means of travel. We’re looking forward to all that this association has in store,” said JSW Sports COO Divyanshu Singh.
With this association, NueGo proudly joins the three main Indian sports leagues: cricket, football, and kabaddi. Aside from its partnership with the Haryana Steelers (Kabaddi), NueGo is also a proud partner with Delhi Capitals (Cricket), Chennaiyin FC (Football). This extensive involvement demonstrates NueGo’s persistent commitment to promoting sustainable practices while also cultivating a culture of sportsmanship and community engagement.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
