MAM
NueGo becomes Haryana Steelers Kabaddi team’s official sponsor
Mumbai: GreenCell Mobility’s NueGo, a premier intercity electric AC bus service, is delighted to announce its latest collaboration as associate partner with the Haryana Steelers, India’s leading men’s professional kabaddi team.
NueGo’s partnership with the Haryana Steelers extends the company’s commitment to creating awareness of sustainable mass mobility, while actively engaging with sports enthusiasts throughout the country. NueGo hopes to intensify the excitement around kabaddi, a sport profoundly rooted in India’s cultural legacy, by extending its sponsorship to Haryana Steelers team for the rest of the season.
GreenCell Mobility CEO & MD Devndra Chawla said, “As we kick off this exciting partnership with Haryana Steelers, we’re thrilled to back this powerhouse of a kabbadi team. Joining forces with the Haryana Steelers underscores NueGo’s drive to revolutionise intercity travel while associating with grassroot sports initiatives, to make the right impact on our up-coming generations. Our commitment to forging a greener, more interconnected future for all remains steadfast as we navigate forward through strategic partnerships and innovative solutions.”
“We’re really excited to be partnering with NueGo, who are committed to greener, cleaner inter-city travel. Our teams across JSW Sports have continually looked to foster a culture of sustainability, and this partnership is one that aligns with our vision to promote eco-friendly means of travel. We’re looking forward to all that this association has in store,” said JSW Sports COO Divyanshu Singh.
With this association, NueGo proudly joins the three main Indian sports leagues: cricket, football, and kabaddi. Aside from its partnership with the Haryana Steelers (Kabaddi), NueGo is also a proud partner with Delhi Capitals (Cricket), Chennaiyin FC (Football). This extensive involvement demonstrates NueGo’s persistent commitment to promoting sustainable practices while also cultivating a culture of sportsmanship and community engagement.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
