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Nucleus PR bags the PR mandate for Litmus
Mumbai: Nucleus PR has bagged the PR mandate for Litmus – a design and technology company that aims to enrich consumers’ lives by creating premium yet affordable lifestyle products that offer true value to its consumers.
Nucleus PR will be instrumental in strengthening the reputation of the brand which offers a diverse range of technology-assisted grooming products catering to both men and women, ensuring that everyone has access to top-notch tools for self-expression and self-care.
Commenting on the win, Nucleus PR managing partner Tarunjeet Rattan said “At Nucleus, we are driven by a strategic approach that addresses the core target audience aligning seamlessly with Litmus’ ideology. Their dedication to crafting premium, yet affordable lifestyle products that truly enrich the lives of consumers is an inspiration. This win strengthens our commitment to partnering with brands that redefine value and quality. We aim to create a strong brand reputation that is rooted in their truth and not only sets trends but raises the bar for value-driven innovation in the industry.”
“Together, we’re committed to telling our story, sharing our values, and connecting with our customers on a deeper level. The team brings in fresh ideas backed by experience. With the expertise of the Nucleus PR team by our side, we’re confident that we’ll be able to amplify our message and reach even more individuals who appreciate the true value our brand offers.” said Litmus co-founder Rohit Bachhawat.
Available on all online marketplaces and its website, the brand currently offers 13 products that cater to both men and women.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
