Digital
NTT Data boosts Salesforce strength with Exah acquisition in MEA region
MUMBAI: NTT Data has snapped up Exah, a Salesforce consulting partner and AI implementation specialist, to supercharge its customer engagement game across the Middle East and Africa (MEA).
The Johannesburg-based acquisition strengthens NTT Data’s in-region Salesforce capabilities, blending its global scale with Exah’s proven local expertise. The result? Smarter, faster and more personalised Salesforce solutions for clients navigating today’s customer-first economy.
Salesforce is already a cornerstone of NTT Data’s growth strategy, offering unified customer data, streamlined workflows and AI-powered insights. By bringing Exah on board, NTT Data adds an extra layer of technical depth and on-the-ground support.
NTT Data MEA CEO Alan Turnley-Jones, said the acquisition was about “combining Exah’s expertise with NTT Data’s global capabilities to deliver innovative solutions that drive customer engagement and business growth.”
For Exah, it’s a chance to plug into a global network while staying true to its roots. “Delivering exceptional customer value through innovation is our founding principle,” said Exah managing director Tiaan le Roux. “Joining NTT Data lets us amplify that mission across Africa and beyond.”
This move follows NTT Data’s 2023 purchase of MuleSoft consultancy Apisero, further strengthening its integration chops across digital, voice and CRM platforms. With Exah in the fold, NTT Data can now deliver Salesforce expertise end-to-end, from integration to post-implementation support, while also building local skills through its young talent programme.
For businesses across the MEA region, it means a stronger partner to keep their customer relationships cleaner, faster and smarter, no manual refresh needed.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
