MAM
NPCI ropes in Sohini Rajola to supercharge growth and partnerships
MUMBAI: If India’s digital payments sector were a rocket, NPCI just strapped a turbo booster to its engine. On 2 April 2025, the National Payments Corporation of India appointed industry heavyweight Sohini Rajola as executive director – growth, a move that signals the organisation is gunning for scale, speed and sharper innovation.
With two decades of experience spanning the length and breadth of banking and payments, Rajola has swapped her global briefcase at Western Union, where she served as Asia Pacific regional head, for a high-voltage mandate back home.
Her to-do list? Massive.
At NPCI, Rajola will lead the adoption of the corporation’s payment solutions across the nation, sharpen its product strategy, spearhead marketing innovation, and drive aggressive go-to-market tactics. She’ll also wrangle strategic alliances with banks, fintech players, regulators and government agencies. If it has a PIN code and a payment gateway, chances are she’s involved.
“Sohini brings with her a wealth of experience in the payments and digital banking space. Her expertise will be invaluable in leading forward-thinking initiatives and driving innovative technical solutions to address both current and future market demands. We are confident that she will play a key role in advancing our mission to provide secure, seamless digital payment solutions for all. We welcome Sohini to the NPCI Group,” said NPCI MD & CEO Dilip Asbe.
Rajola’s past includes heavyweight stints at Axis Bank, where she headed digital banking and cards, and a proven track record of navigating the complex corridors of digital transformation in the financial sector. Her return to India’s payment backbone couldn’t be more timely, as NPCI scales its solutions beyond borders and further entrenches UPI and RuPay into daily life.
With Rajola now in the cockpit, expect more firepower from India’s payments mothership.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
