MAM
Now, enjoy a ‘Chhota Bheem’ cycle ride
MUMBAI: Riding high on the popularity of its much-appreciated show, Chhota Bheem, Green Gold in association with Avon Cycles has introduced six different models of children’s bicycles in sizes varying from 12 X 1.75 to 20 X 1.75.
The cycles have been designed to attract its young patrons and are targeted at the age group of three to ten. Priced in the Rs 4000 to Rs 5000 band, the cycles will come in different colours and will be available in Chhota Bheem designs.
“The new range of cycles will also include Mighty Raju, Chutki, Kalia and Dholu-Bholu series. Lately, we have been witnessing a huge rise in the popularity of these characters as well,” said Green Gold vice president – sourcing & licensing Madhav Prabhala.
“We, at Green Gold, are constantly inventing new ways to bring Chhota Bheem and his friends closer to his young fans. Cycles are one of the key products that kids and parents have been asking us for a long time. We are thankful to Avon Cycles for fulfilling this dream. We see great synergy between the two brands and I think this association has come at a time when both Green Gold and Avon are at the cusp of exponential growth in strength and reach of their respective brands. This association will take us to another level,” Prabhala added.
Talking about the association, Green Gold executive director Samir Jain, said: “We are very excited with this association. The union of Avon Cycles, having state-of-the-art manufacturing facility and Chhota Bheem, India’s most loved kids’ character would bring smiles to thousands of children. The objective of value for money with the best quality and designs would be achieved with this association.”
With a viewership of over 40 million children, Chhota Bheem is by far the biggest ‘toon icon’ in India. Chhota Bheem and Mighty Raju merchandises that include several products have been witnessing a huge rise in demand. In fact, the company in the past six months has introduced a number of new lines of merchandises.
“The growth in the past couple of years has been phenomenal. When we opened the first store in Hyderabad two years back, not more than 20 products were available for sale. Today, our product spread is more than 200 and includes everything from apparels to accessories, toys, puzzles, board games, bed and bath furnishings and even room decor. Launching Chhota Bheem range of bicycles seemed an obvious extension to cater to the young fans,” he added.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
