MAM
Now, enjoy a ‘Chhota Bheem’ cycle ride
MUMBAI: Riding high on the popularity of its much-appreciated show, Chhota Bheem, Green Gold in association with Avon Cycles has introduced six different models of children’s bicycles in sizes varying from 12 X 1.75 to 20 X 1.75.
The cycles have been designed to attract its young patrons and are targeted at the age group of three to ten. Priced in the Rs 4000 to Rs 5000 band, the cycles will come in different colours and will be available in Chhota Bheem designs.
“The new range of cycles will also include Mighty Raju, Chutki, Kalia and Dholu-Bholu series. Lately, we have been witnessing a huge rise in the popularity of these characters as well,” said Green Gold vice president – sourcing & licensing Madhav Prabhala.
“We, at Green Gold, are constantly inventing new ways to bring Chhota Bheem and his friends closer to his young fans. Cycles are one of the key products that kids and parents have been asking us for a long time. We are thankful to Avon Cycles for fulfilling this dream. We see great synergy between the two brands and I think this association has come at a time when both Green Gold and Avon are at the cusp of exponential growth in strength and reach of their respective brands. This association will take us to another level,” Prabhala added.
Talking about the association, Green Gold executive director Samir Jain, said: “We are very excited with this association. The union of Avon Cycles, having state-of-the-art manufacturing facility and Chhota Bheem, India’s most loved kids’ character would bring smiles to thousands of children. The objective of value for money with the best quality and designs would be achieved with this association.”
With a viewership of over 40 million children, Chhota Bheem is by far the biggest ‘toon icon’ in India. Chhota Bheem and Mighty Raju merchandises that include several products have been witnessing a huge rise in demand. In fact, the company in the past six months has introduced a number of new lines of merchandises.
“The growth in the past couple of years has been phenomenal. When we opened the first store in Hyderabad two years back, not more than 20 products were available for sale. Today, our product spread is more than 200 and includes everything from apparels to accessories, toys, puzzles, board games, bed and bath furnishings and even room decor. Launching Chhota Bheem range of bicycles seemed an obvious extension to cater to the young fans,” he added.
Brands
Charlotte Tilbury opens first flagship store in India
Luxury beauty brand bets on immersive retail as India expansion gathers pace
NEW DELHI: Charlotte Tilbury has opened its first flagship Beauty Wonderland in India, planting a high-glamour marker in New Delhi as global beauty brands double down on the country’s fast-growing premium market.
Located at Nexus Select Citywalk in Saket, the store is operated end-to-end by Nykaa, deepening a partnership that began with the brand’s digital launch in India in 2020 and has since scaled across retail, marketing and distribution. The opening signals a shift from marketplace presence to standalone brand environments as companies chase long-term equity and consumer loyalty.
The launch was marked by an event on April 9 featuring actor Sobhita Dhulipala, the brand’s first beauty muse in India, underscoring Charlotte Tilbury’s growing cultural push in the market.
“Darlings, I am so excited to open my first-ever flagship Beauty Wonderland in India, in its vibrant and iconic capital, New Delhi,” said Charlotte Tilbury. “This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets.”
Tilbury highlighted the brand’s connection with Indian consumers. “India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here. They are true beauty connoisseurs that appreciate next-generation formulas,” she said.
The store is designed as an immersive retail experience, blending the brand’s Art Deco and old Hollywood aesthetic with local cues. A bespoke Royal Indian Arch anchors the space, alongside personalised makeup services tailored to Indian trends and occasions. A dedicated bridal looks wall nods to the country’s strong wedding-led beauty market, while interactive elements such as the Pillow Talk photowall and in-store masterclasses aim to drive engagement.
For the first time in India, the full Charlotte Tilbury portfolio is available under one roof, spanning makeup, skincare and fragrance, including the Fragrance Collection of Emotions and bestsellers such as Magic Cream, Airbrush Flawless Blur Concealer and Pillow Talk products.
Nykaa, which operates 57 doors for the brand alongside its app and website, will now lead end-to-end management of Charlotte Tilbury’s exclusive boutiques in India, covering retail operations, staffing, supply chain, marketing and omnichannel integration.
“Charlotte Tilbury has been one of our most successful and strategic global partnerships,” said Anchit Nayar, executive director and chief executive officer, Nykaa Beauty. “The launch of the first exclusive boutique, fully operated by Nykaa, is a natural next step and reflects our shared long-term commitment to building the brand in India.”
Nykaa’s broader beauty playbook, built on digital-first entry followed by omnichannel scale, now reaches over 42 million consumers and has become a template for global brands entering India. The retailer currently serves 52 million customers through its platforms and runs 276 offline beauty destinations, reinforcing its position as a gateway for international labels.
Charlotte Tilbury, founded in 2013, now operates in over 50 markets with more than 3,000 employees and 500 products across categories, with over 3,000 distribution points globally.
A second standalone store is slated to open at Mall of India in Noida in May 2026, signalling an aggressive retail push.
In a market where beauty is fast turning from aspiration to everyday indulgence, Charlotte Tilbury is not just selling products. It is building theatre, and betting that Indian consumers are ready to buy into the spectacle.
