MAM
Now brands pay back cash to their customers instantly, No gimmicks!
MUMBAI: VivaConnect brings yet another service to elevate brands engagement with its customers over mobile. This time it delivers it through a captivating package – MORE, an acronym for Mobile Recharge. The service is designed especially for brands to offer Instant gratification marketing schemes, by delivering instant mobile talk-time refill to its customers in return of a product purchase or on engagement with brands marketing activity. The service empowers instant redemption simply over a missed call and short text messages (SMS).
MORE exhibits absolute simplicity as its developed bearing in mind the characteristics of urban and more importantly rural user base of Indian population. It magnificently overcomes the challenge posed by these diametrically opposite user base. Considering that urban population is always in rush and needs instant services, while the rural population is at ease but not tech savvy.
MORE not only saves time and hassle for customers that they often suffer while claiming rewards but it also gifts them something valuable. This service supports every mobile handset in the market and it works equally great for prepaid as well as postpaid customers. Moreover it works seamlessly for subscribers of every telecom operator in India, which means anyone and everyone can enjoy the rewards without any gimmicky condition. Moreover, integrating MORE in promotional & marketing campaigns would build up brands credibility among its user base and lead to brand loyalty.
‘More than 90% of the Indian Mobile Users consist of prepaid users with a majority of users falling in the rural geographies. Today a lot of brands want to engage and re-engage with this rural audience to build awareness for their products and what better way than building awareness and brand salience by rewarding these audiences with instant recharges. Mobile Talktime and recharges has also seen the highest percentage of redemptions in the mobile coupons category. The next phase of MORE would see the implementation of Mobile Internet Data Packs which according to us in the next big gratification service urban audiences are looking at. This is based on a internal research done by Vivaconnect in 6 tier 1 and tier 2 cities.’ imparts Bharatesh Salian, Chief Strategy Officer at VivaConnect.
MORE platform provides detailed analytics and consumer behaviour insights to the brand on an integrated real time dashboard which helps the brand measure the campaign dynamics too.
This service is brought by VivaConnect, a Mobile marketing solutions company that operates from Mumbai & Delhi, holding the largest reach for voice and missed call services in India. Their doors are always open for brands interested in discovering innovative ways for building interaction over mobile with their customers. They offer customised solutions over Voice calls, Missed Calls, Mobile Apps, SMS & Email services to brands and enterprises.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
