MAM
NortonLifeLock launches first communication campaign in India with Havas Group
MUMBAI: Cybersecurity company NortonLifeLock has launched its first communications campaign in India with the aim to create awareness amongst consumers to help protect their personal data.
The communication pivots on the fact that our data is now even more vulnerable than ever and ‘prying eyes’ are on the prowl to steal it.
The ad points out that without protection on our devices, hackers can easily see what we send over WiFi or peek into our devices and steal financial and personal information for nefarious purposes. This B2C offering from Norton gives the users multiple layers of protection which includes a VPN for online privacy, device security with anti-virus, password manager and more.
The integrated campaign, conceptualised by Havas Creative and Havas Media in India, is being shared widely across TV, OTT, radio, and digital media.
APJ digital and advertising director Janet Shi said: “With this new integrated media campaign, we aim to bring our award winning protection to even more Indian consumers and households, to keep you safe from the ever increasing and sophisticated cyber threats putting your privacy at risk.”
Havas Gurgaon managing partner- north Manas Lahiri added: “NortonLifeLock wanted to solidify their position in India through their multiple offerings. The film narrates the importance of online security especially in the current situation where there has been a rise in cybercrimes.”
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
