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Nortek LED appoints Runway Media & TING to elevate brand presence
Mumbai: Nortek LED, a leading provider of innovative lighting solutions in India, has onboarded Runway Media, a Mumbai based integrated marketing communications agency & TING, an integrated creative digital agency to lead its PR and social media marketing endeavours respectively. This partnership marks a significant milestone for Nortek LED as it celebrates 10 years in the electrical industry and aims to broaden its brand visibility to reach new audiences nationwide.
With a focus on delivering high-quality and sustainable lighting solutions, Nortek LED underscores its dedication to leveraging strategic campaigns for impactful brand recognition. Emphasizing technology and quirky innovations, Nortek LED remains steadfast in its commitment to offering cutting-edge solutions that merge innovation with eco-consciousness while ensuring affordability for the Indian market.
“We are thrilled to join forces with Runway Media & TING to elevate our brand presence through marketing initiatives that not will only narrate our story but also effectively showcase our products to stakeholders,” said Nortek LED founder and CEO Sumit Jain. “Their expertise in PR and Social Media Marketing perfectly aligns with our expansion goals.”
“At Runway Media, we’re excited to collaborate with Nortek LED to spotlight their product innovations and their dedication to lighting lives through CSR initiatives,” remarked Runway Media founder Anagha Nabar. “We eagerly anticipate crafting impactful campaigns with compelling narratives brought to life through meaningful media and influencer partnerships.”
“Everyone is calling it India’s decade, within which brands like Nortek have an unreal opportunity. We’re really excited to partner with Nortek and build a Pan-India brand which truly illuminates India” said TING partner Aadil Mehta.
Through this partnership, Nortek LED with Runway Media and TING aim to amplify the brand’s message of innovation, sustainability, and customer satisfaction through strategic marketing campaigns in the forthcoming months.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
