MAM
Nomarks launches herbal skin-care solutions
NEW DELHI: An oily T-zone, breakouts on the face and stubborn dry skin – problems like these always crop up during summers. Nomarks has launched skin-care solutions for both oily and dry skin types – with its herbal moisturising soap and herbal oil-control soap.
A company release suggests that enriched with natural moisturisers – aloe vera, kokum butter, olive and jojoba, the moisturising soap works to nourish, moisturise and re-hydrate the skin.
While the oil-control soap offers the combination of Jambira and Aloe Vera in a skin-cleansing, sebum-control formulation.
“Nomarks has always pioneered the natural skin care category in India with products that are innovative and breakthrough concepts in themselves. We are now taking the Indian soap market onto the next level by introducing the first moisturising and oil-control soaps in the herbal category in India. With these value additions to the existing offerings, we intend to leverage on the growing popularity of herb-based soaps among consumers in India,” said Ozone Ayurvedics vice president P S Sandhu.
The release also informs that the fully equipped R&D of Ozone Ayurvedics has developed additional unique extensions of Nomarks. A wide range of herbal health and beauty care products that are already available in the market are the Nomarks Scrub Soap, Wet Face Pack, Scrub, Face Wash Gel.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
