Brands
Noise unveils exciting offers ahead of Amazon Prime Day
Mumbai: Noise, India’s connected lifestyle tech brand, has rolled out discounts on its top audio products prior to the Amazon Prime Day 2023. One of the top TWS brands in India, Noise is all set to indulge its consumers in never seen before deals across Noise audio devices, running from 8 July till 11 July 2023 on Amazon. During this limited period, customers will be greeted with extraordinary discounts, allowing them to enjoy substantial savings. With discounts ranging from 50-70% and prices as low as Rs 899, Noise is all set to lure customers ahead of the Prime Day sale, and guarantee an unforgettable shopping experience on Amazon.
Noise’s latest products in the audio segment, Noise Buds X, Noise Buds Connect and Noise Buds VS103 Pro, are designed for those who are always on the go and are looking for a reliable audio experience. The Noise Buds X come equipped with Active Noise Cancellation (ANC) up to 25 db along with up to 35 hours playtime. Designed for the youth for an authentic audio experience while staying light on their pockets, the Noise Buds Connect come equipped with a Quad Mic ENC along with a 50-hour battery life packaged in a stylish design. The Noise Buds VS103 Pro offer a smarter sound experience with uninterrupted entertainment and an impressive playtime of up to 40 hours with Active Noise Cancellation (ANC) of up to 25 dB. Buds VS201-V3 and Buds VS201-V2 flaunt an ergonomic lightweight design that ensures comfort and IPX5 water resistance for durability. Whether you are busy on a street or in a crowded place, hear and be heard clearly with the help of Quad Mic and environmental Noise Cancellation Technology available in VS401 and VS104 pro. Unlock the potential for up to 50 hours of playtime with the Buds VS401 and Buds VS402, offering an exceptional audio experience. Some of the latest buds feature HyperSyncTM technology and the brand’s proprietary and industry-leading InstachargeTM technology.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
