MAM
NOFILTR.Group elects Hitarth Dadia as partner & CEO
Mumbai: NOFILTR.Group, a leading influencer incubator and social media services agency, is pleased to announce the appointment of Hitarth Dadia as partner & CEO. Hitarth, who previously served as the partner & chief marketing officer (CMO) at NOFILTR.Group, brings a wealth of experience and a strong track record of success to his new role.
In his role as partner & CEO, Hitarth will be responsible for optimising business collaborations, and creating a profitable entrepreneurial blueprint for the influencers associated with NOFILTR.Group. He will work closely with the creative departments to chart out detailed insights in public relations and branding for the influencers enforcing authenticity and intentional creation, further strengthening NOFILTR.Group’s position in the market.
Hitarth joined NOFILTR.Group as a sales intern and quickly advanced to the role of business development head before taking on the role of CMO. During his time at NOFILTR.Group, Hitarth has successfully collaborated with international brands such as Cadbury and Amazon Pay, creatively coupling his insights in sales and marketing to garner traction for these brands on social media platforms.
“I’m thrilled to step into the role of Partner & CEO at NOFILTR.Group. Excited and ready to push our team to even greater heights.” said Hitarth Dadia.
In addition to Hitarth’s appointment, Mihir Surana, who previously served as partner & CEO, will now take on the role of partner and advisor at NOFILTR.Group. Mihir’s strategic insights and leadership have been instrumental in guiding the company to where it is today. Having him onboard as an advisor will continue to play an important role in shaping the future. He’ll also be keeping a close eye on any other projects from any other domains he finds interesting outside of Nofiltr.
“We are excited about the future with Hitarth stepping into the role of Partner & CEO. His strategic vision and leadership skills will be pivotal in driving NOFILTR.Group’s growth and success,” said NOFILTR.Group partner and advisor Mihir Surana. “I look forward to my journey with NOFILTR.Group in my new role, leveraging my experience to support Hitarth and the team in achieving their goals.”
NOFILTR.Group believes that this shift will be invaluable as they continue to grow and innovate in the influencer marketing industry.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
