MAM
NODWIN Gaming secures major partnerships for DreamHack India 2023
Mumbai: South Asia’s leading emerging market gaming and esports media company NODWIN Gaming has partnered with Intel, Monster, Hyundai, TVS Raider, Opraahfx, BenQ, and ACT for the fourth edition of India’s premier digital festival, DreamHack. The much-awaited three-day grand celebration of gaming and pop culture, packed with exhilarating action, cutting-edge technology, and esports marvels kicks off on 3 November, in the city of Nizams, Hyderabad, for a second consecutive year.
NODWIN Gaming’s strategic alliance with tech giant Intel as the festival’s global partner will usher in Intel’s unmatched expertise and state-of-the-art technology to elevate the overall DreamHack India experience. This collaboration ensures that attendees stand at the forefront of gaming innovation, resonating perfectly with Intel’s unwavering dedication to empowering the gaming and esports ecosystem, harmonizing seamlessly with NODWIN Gaming’s commitment to delivering the ultimate spectator experience to the community. Joining Intel in this exciting venture is Monster Energy, a brand synonymous with esports and gaming across the world. This collaboration aims to energize DreamHack India attendees and create a dynamic atmosphere that supercharges the esports and gaming community at India’s premier digital festival.
Adding to the festival’s excitement, Hyundai has been announced as the official mobility partner, with Indian two-wheeler manufacturing giant TVS Raider joining as the official motoring partner for the latest edition of DreamHack India.
NODWIN Gaming has further announced that ACT will serve as the festival’s connectivity partner, ensuring seamless internet connectivity, vital for esports enthusiasts and the success of the multitude of esports tournaments delivering the customary DreamHack India experience.
Opraahfx will be the festival’s talent partner, bringing an array of experiences, activities, and talent from the entertainment industry, playing a pivotal role in ensuring that DreamHack India is an all-encompassing entertainment extravaganza.
Intel has also been named as the title partner for the CS2 Invitational tournament, with world-renowned consumer electronics manufacturer BenQ joining as the tournament’s monitor partner. The CS2 Invitational will also have DreamHack mobility partner Hyundai featuring as a partnering brand.
NODWIN Gaming also extends its gratitude to the Government of Telangana for its unwavering support in the success of DreamHack India 2023.
Together, NODWIN Gaming and its esteemed partners share the joint objective of leveraging their brand strengths to deliver the highest level of entertainment to DreamHack India attendees. The mega collaboration promises to set new standards for gaming festivals and provide the community with an unforgettable three-day DreamHack experience.
Commenting on the latest edition of DreamHack India 2023, NODWIN Gaming co-founder and managing director Akshat Rathee said, “We are thrilled to bring the 4th edition of DreamHack India to Hyderabad for the second successive year. DreamHack embodies the very essence of the digital world and stands as a grand celebration of technology, gaming, esports, and pop culture. We want to express our sincere gratitude to the Government of Telangana for their steadfast support. NODWIN Gaming, in collaboration with our esteemed partners, remains dedicated to advancing the esports landscape in India through our collective intellectual properties. Our shared objective is to leverage the unique strengths of each brand to elevate the overall experience for our DreamHack community. While there is undoubtedly a significant amount of work ahead, we are embarking on an exhilarating journey filled with promise and excitement!”
NODWIN Gaming has also announced day passes designed to cater to the specific entertainment preferences of DreamHack attendees in addition to the previously unveiled feature-laden festival passes. These day tickets are priced from Rs 299 and can be acquired through DreamHack India’s official ticketing partners, PayTM Insider, and MeraEvents.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
