MAM
NODWIN Gaming Adopts #PlayApartTogether Campaign for India
NODWIN Gaming joins the World Health Organisation’s safety campaign #PlayApartTogether with a range of games to keep young India at home, safe and engaged! Global gaming industry leaders in the interactive entertainment space, including Riot Games, Twitch, Big Fish Games, YouTube Gaming etc have globally joined the #PlayApartTogether, to encourage people to practice social distancing to contain the spread of COVID-19. NODWIN Gaming urges the Indian gaming community to actively participate in the global campaign and #PlayApartTogether.
As part of the campaign, a team of highly respected gamers from NODWIN’s community has curated a list of their recommended games for different devices – mobiles, PCs and consoles. Some of the games are listed below:
Mobiles – Pool, Hearthstone, Last Day Cats, Marvel Super War, Roblox, Mobile Legends and Standoff 2
PCs- Call Duty Warzone, Dead By Daylight, RIFT, Smite, Destiny 2, World Warships, and Rocket League
Consoles – FIFA 20, Gears, Grand Theft Auto, Mirror’s Edge Catalyst, Sekiro, Red Dead Redemption II and Spiderman.
Globally, the need of the hour is for people to stay home and help in their own way to flatten the curve. This global campaign is the gaming sector’s way of informing and encouraging the vast network of users to follow social safety norms. We have experienced a 25-30% hike in our viewership in the last few days. Gaming today has much to offer – from careful mathematical reasoning to the sheer exhilaration of walking away undefeated, and most importantly, to get our minds off the crisis. Through games like these, we aim to share WHO’s important message of safety while letting our community know that they are not alone”, said Sidharth Kedia, CEO, NODWIN Gaming.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
