Brands
Nitin Agarwal joins Bhanzu as head of marketing & growth
MUMBAI: Bhanzu has roped in Nitin Agarwal as head of marketing & growth, as the edtech startup gears up to expand its AI-driven maths learning platform from India to the US and beyond.
Agarwal, a seasoned consumer tech leader with over 16 years in marketing and growth, has a track record of building high-growth businesses and pioneering new categories across Flipkart, Purplle, Hotstar, ShopClues, UpScalio, SARVA and Bhanzu. He has scaled e-commerce, D2C, OTT and health brands, delivering market leadership, double-digit revenue growth and cash-flow-positive operations.
At Bhanzu, Agarwal will lead global marketing strategy, customer acquisition, category management and brand building, supporting the startup’s rapid expansion across 10+ geographies and its first learning centre in McKinney, Texas. The company, recognised as one of LinkedIn’s Top 20 Startups of 2025, is already showing industry-leading CAC/LTV metrics.
With his entrepreneurial mindset, experience in omnichannel growth, and deep expertise in scaling PE/VC-backed businesses, Agarwal is set to transform Bhanzu into a global edtech brand. For kids, maths just got a lot more fun. For Bhanzu, the world just got a lot bigger.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
