Brands
Nitin Agarwal joins Bhanzu as head of marketing & growth
MUMBAI: Bhanzu has roped in Nitin Agarwal as head of marketing & growth, as the edtech startup gears up to expand its AI-driven maths learning platform from India to the US and beyond.
Agarwal, a seasoned consumer tech leader with over 16 years in marketing and growth, has a track record of building high-growth businesses and pioneering new categories across Flipkart, Purplle, Hotstar, ShopClues, UpScalio, SARVA and Bhanzu. He has scaled e-commerce, D2C, OTT and health brands, delivering market leadership, double-digit revenue growth and cash-flow-positive operations.
At Bhanzu, Agarwal will lead global marketing strategy, customer acquisition, category management and brand building, supporting the startup’s rapid expansion across 10+ geographies and its first learning centre in McKinney, Texas. The company, recognised as one of LinkedIn’s Top 20 Startups of 2025, is already showing industry-leading CAC/LTV metrics.
With his entrepreneurial mindset, experience in omnichannel growth, and deep expertise in scaling PE/VC-backed businesses, Agarwal is set to transform Bhanzu into a global edtech brand. For kids, maths just got a lot more fun. For Bhanzu, the world just got a lot bigger.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
