Brands
Nitesh Estates signs Virat Kohli as brand ambassador
MUMBAI: Nitesh Estates has roped in star cricketer and captain of India’s Test team – Virat Kohli as its brand ambassador.
Nitesh Estates executive director and COO Ashwini Kumar said, “Our company is at its prime, looking forward to spectacular growth and performance on all fronts in the future. We have set benchmarks and unbeatable records in real estate and are well known for our distinguished projects that involve the best of global architectural and design skills. Our vision is to ‘win the future’ and give Nitesh Estates the leading edge in every aspect of our prestigious and innovative endeavours. India’s cricket sensation Virat Kohli as our brand ambassador reflects our enthusiasm, passion and energy to stride ahead towards the future.”
Kohli added, “I am proud to be associated with Nitesh Estates as its brand ambassador. The company in many aspects reflects the values I hold in high esteem. I respect the fact that as a first generation company it has made extraordinary progress in a very short span. From a modest inception Nitesh Estates has been able to build and scale to global standards very quickly. I am very impressed with their quality of developments across Homes, Hotels, Office buildings and Shopping Malls. I look forward to the rewarding experience of building Nitesh Estates, together with their team, taking it to the next level.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
