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Nissan’s eighth year as official partner for ICC Men’s Cricket World Cup 2023
Mumbai: Nissan announced its eighth consecutive year of partnership with the International Cricket Council (ICC) as the Official sponsor for the ICC Men’s Cricket World Cup 2023. This highly anticipated event will take place in India from 5 October to 19 November 2023 and will feature the Big, Bold, Beautiful Nissan Magnite as the official car of the World Cup.
To celebrate and commemorate its enduring partnership with the International Cricket Council (ICC) and embrace the festive cricket season with great enthusiasm, Nissan Motor India has introduced the all-new Nissan Magnite KURO special edition.
Nissan Motor India managing director Rakesh Srivastava said, “Nissan is pleased to be the Official partner of all ICC tournaments and is delighted to have the Big, Bold, Beautiful Nissan Magnite as the Official car of the ICC Cricket World Cup 2023. It is a proud moment for Nissan to introduce the Nissan Magnite KURO Special Edition in commemoration of its eight-year partnership, For this tournament Nissan will engage in multiple activities with millions of cricket fans on their deep passion for strengthening its bonds, especially in India where cricket is a festival.”
As the official partner, Nissan will actively promote the ICC Men’s Cricket World Cup 2023, showcasing the Nissan car at the stadium, in addition to exciting on-ground engagement initiatives across the country.
As a significant contribution to the ICC Men’s Cricket World Cup 2023, Nissan is also promoting the tournament Trophy Tour, currently on a journey across multiple cities in India, with the introduction of a 3D trophy in malls. This innovative initiative is designed to engage cricket enthusiasts by offering them exclusive access to the World Cup trophy, allowing them to capture 360-degree images with this iconic symbol of cricket excellence. Nissan will introduce and display the ICC World Cup Nissan Magnite during the trophy tour. Customers can click selfies with the Big, Bold, Beautiful Nissan Magnite and share to win tickets.
Nissan Magnite has updated many safety features as standard across all variants such as an Electronic Stability Program (ESP), Traction Control System (TCS), Hill Start Assist (HSA), and Tire Pressure Monitoring System (TPMS). With the above safety features added and with a four-star safety rating for adult occupant safety by Global NCAP rating, the Nissan Magnite offers superior safety in its segment.
The Big, Bold, and Beautiful Nissan Magnite is now exported to 15 global markets, including recent launches in Seychelles, Bangladesh, Uganda, and Brunei. In recent years, Nissan India has shifted its primary export market from Europe to Middle Eastern countries such as Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, and Kuwait.
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
