MAM
Nissan to double marketing spend for the year
MUMBAI: With the slowdown taking place in the auto sector many companies are looking at ways to cut costs including marketing. However, since Nissan is a new entrant in the market its marketing spend will more than double this year while promotional spend on a per car basis will rise by 30 per cent.
Hover Automotive India is Nissan‘s sales and marketing partner in India. The company‘s CEO Dinesh Jain said that 60 per cent of its spend goes towards above the line activities.
“Out of that 55 per cent goes towards television,” he said. The slowdown, he concedes, has posed challenges which mean increasing operational efficiencies and making sure that the marketing rupee travels further.
The company has tied up with National Geographic Channel for the show ‘X-treme Trail‘ which is currently airing every Sunday at 9 pm. The company‘s SUV is featured in the show. Jain adds that it did not want to be associated with a run off the mill show. “We wanted a show that would showcase our product‘s capabilities. While the show was National Geographic Channel‘s idea the extreme part of it was co-created. We made sure that our vehicles were available. We also gave management time and also bore some part of the production cost.
“Brand Nissan is known for its product Innovations around the world. Nissan X-trail with the new 2.0L M9R fuel-efficient diesel engine combined with the most capable ALL MODE 4X4-i system makes it a unique vehicle in its class. In the X-treme Trail program, the Nissan X-trail has surpassed the expectations of all 19 amateur drivers and the two final winners who successfully drove it to one of the most difficult terrains in the world, the Siachen Glacier which also reconfirms the claims that the car is perfectly designed for city as well has off-road driving.”
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
