MAM
Nissan drives World Cup fever with ICC Trophy Tour 2023
Mumbai: As the Official Partner of the ICC Men’s Cricket World Cup 2023, Nissan is bringing the excitement of the tournament to cricket fans across India. The official tournament Trophy Tour began on 27 June’23, after a journey around the globe, the trophy is back in India visiting major shopping malls in Delhi, Mumbai, and Chennai, where people can view the trophy and take amazing 360-degree photos with the coveted silverware.
This is a unique opportunity to celebrate Nissan’s long-standing partnership with the ICC and engage with the greatest symbol of cricketing glory, the ICC Men’s Cricket World Cup Trophy.
Nissan has also introduced the all-new Nissan Magnite KURO special edition, to commemorate the ICC Men’s Cricket World Cup 2023. The Big, Bold, Beautiful Nissan Magnite KURO Special Edition features an all-black exterior and interior, making a premium, imposing and stylish statement, blend of elegance and sophistication.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
