MAM
Nirvana Music launches official world cup cricket album
MUMBAI: The music industry is cashing in on World Cup cricket fever. Nirvana Music, a wholly-owned subsidiary of Nimbus Communications, yesterday announced the launch of Khel Re – the official music album of the ICC Cricket World Cup 2003.
While this is an album that celebrates a cricketing extravaganza that occurs once every four years, it’s about more than just the game. It focuses on passion in all its forms and the road one has to travel to achieve one’s dreams.
“Through the album we’ve explored the intricacies of life, celebrated the spirit of man in not giving up and emerging victorious,” says Nirvana Music business head Rahul Guha.
Popular singer Sukhwinder Singh, who sings the song Raahon Mein on the album says: “We all dream of being successful in life, but success comes at a price. Through the song, I want to tell our team to stand up and overcome each hurdle that stands in the way of us winning the World Cup. Come on guys, we can do it!”
The beauty of Khel Re is that it is an album that is timeless. Anyone can identify with the songs, find meaning in them and enjoy them in times to come. All of this created in a manner that is stylish and meaningful. Further, rarely do top musicians and singers join hands to contribute to an album.
Khel Re is indeed huge in terms of artist involvement. Top composers Jatin-Lalit, Rajesh Roshan, Sajid-Wajid, Lalit Sen, Nitin Raikwar have combined with new and young talent like Harpreet, Jeet M. Ganguli and Jayanta Pathak to contribute soulful and energetic tunes to the album.
In addition to Sukhwinder Singh (Raahon mein), the album also features the exceptional vocal talents of Alka Yagnik and Abhijeet (Naye naye sapnein), KK (Waqt), Sunidhi Chauhan (Khamoshi), Shankar Mahadevan (Sabse aage), Vasundhara Das and Sudesh Bhosle (Khelna hai re), Vinod Rathod (Humko hai yakeen), Bali Brahmabhatt (Hum hai jahan). Bands like Parikrama (But it rained)and PMC (Dil bharian) also feature on the album, providing variety that is meant to reflect the breadth of music popular in this country.
The video of the song Khelna Hai Re is currently on air on MTV, exclusively. It will be featured on all music channels, as well as a few others like CMM, Zee Cinema, Zee Alpha, SABe and Sahara by the first week of February.
Hero Honda, LG and Doordarshan are also associated with the album.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
